Levi's Jeans for Women Shop Location Macy's Herald Square, New York Design Firm Morla Design Client FCB/Levi Strauss & Co Design Team Brian Collins, Jennifer Morla, Eric Rindal, Suzanne Finnamore (copywriter) Fabricators Fun Display (fixtures and furniture), Bentley Carpets (carpets)
	Custom fixtures, furniture and carpeting help give this 3,200-square-foot, in-store shop its unique character. All design is based on the theme of a woman's curving shape, including sensuous photographs and furniture. Writing, which appears on the carpets and on dress forms, is based on entries from a woman's journal.

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