speakers program schedule exhibitors sponsors
rethink
Boston 2007 may 30 - june 2
turn your thinking upside down
Friday, June 1

Spend the day cruising the SEGD Expo, where you’ll meet more than 70 exhibitors, learn about new products, materials, and applications, and attend valuable tech sessions. Enjoy lunch on the show floor and make sure to stick around for the annual SEGD Auction for Education & Cocktail Reception.

Register for the Expo
Computer Savvy Breakfast Panel
7:45 a.m. to 9:00 a.m.
James Keppel, Communication Arts
It's never too early to learn! Grab a cup of coffee and a bagel and join us for a breakfast review of two- and three-dimensional software programs used in environmental and exhibition design. We'll compare two-dimensional drafting packages such as AutoCAD, Adobe Illustrator, and VectorWorks and their integration into design-intent documentation and messaging schedules. We'll also review three-dimensional design packages and modeling systems, including SketchUp, FormZ, and Revit. We'll finish with a discussion of the design process and software implementation.
EXPO!
9:00 a.m. to 6:00 p.m.
Spend the day cruising the SEGD Expo, where you'll meet more than 70 exhibitors, learn about new products, materials, and applications, and attend valuable tech sessions. Enjoy lunch with SEGD design principals and stick around for the annual SEGD Auction for Education & Cocktail Reception.
Concurrent Tech Sessions
Choose 1 of 2 in 2 time slots
Ready to learn? You'll walk away with hands-on information about the hottest sign fabrication techniques, specification tricks, new coatings and finishes, lighting options, software, and new EGD products.

11:00 a.m.
Using the ADA White Paper
Alicia Scheffler – ASI-Modulex
Matt Williams – Dixie Graphics
John Souter – Accent Signage Systems

Color & Lighting
Mark Andreasson – Design Communications
Brad Koerner – Color Kinetics
Thomas Black – 3M Graphics Division

2:00 p.m.
The Building Wrapped
Cameron Smith – Infinite Scale Design Group
Johanna Ocampo – Barco Media & Entertainment
Anthony Senatore – Mega Media Concepts

The SEGD Green Paper
Harry Spetnagel – Gensler
Michael Santos – Nova Polymers
Naomi Pearson – Two Twelve Associates

Design Principals & Partners Luncheon
12:30 to 2:30 p.m.
Nordquist Sponsor: Nordquist
Facilitators: Virginia Gehshan, Cloud Gehshan Associates; Paula Rees, Maestri
The challenge and beauty of EGD is that it embraces multiple disciplines and a world of project types and communication issues. Lunch and learn as a group of EGD principals and partners share their insights and experiences in this fascinating field. Reservations for this high-demand lunch are essential; seating is limited to design firm principals and partners.
Auction for Education & Cocktail Reception
4:30 to 6:00 p.m.
The annual auction of collectibles, art and services benefits SEGD's 21st Century Knowledge Initiative. Come ready to bid high for a good cause!

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