Boston is the capital of design rethinking and a perfect setting for conversations about new approaches to design. Brian Collins, Sohrab Vossoughi, Ben Fry, and Paula Scher will jumpstart the dialogue. The creative/life team of Chris Calori and David Vanden-Eynden will be honored at the SEGD Fellows Celebration. After lunch, choose from seven Workshops on Wheels. Later in the evening, renew old friendships and start new ones at the President’s Reception.

Boston native Brian Collins, Chief Creative Officer for Ogilvy & Mather's Brand Integration Group (BIG), has created a zeitgeist around rethinking brands and environments. Under his leadership, Dove's new Campaign for Real Beauty is inspiring consumers to look at beauty in new ways. And BP's new eco-friendly gas stations—either a study in irony or a glimmer of hope, depending on your perspective—are influencing the conversation about how petroleum companies can contribute to the sustainability movement.

Ziba Design is responsible for innovative approaches to a world of products, from the humble-but-beautiful Cleret Squeegee (part of the Smithsonian's permanent collection) to kidney dialysis machines, recycling bins, and retail spaces. Sohrab Vossoughi, president and founder, will share how the firm's approach to design has evolved from designing the object to designing the experience, and creating value through meaning-rich experiences.

Ben Fry says technology is exponentially increasing our ability to collect, store, and manage new worlds of data—but our ability to understand it is an entirely different matter. He harnesses the disparate disciplines of computer science, statistics, and graphic design to show how complex data can be used to tell a story in an understandable, user-friendly, and beautiful way. His interpretations have been exhibited at the Cooper-Hewitt National Design Museum, the Whitney Museum of American Art, and the International Center of Photography.

Paula Scher, the innovative designer, teacher, and writer, has won the AIGA's Gold Medal, the Chrysler Design Award, and countless other recognitions for her work. Her work appears in the Museum of Modern Art and the Cooper-Hewitt, National Design Museum. Whether she's creating groundbreaking corporate identities, turning typography on its head, or giving Christmas a graphic do-over, the Pentagram partner has made a career of rethinking design.

Chris Calori and David Vanden-Eynden, the 2007 SEGD Fellows, have together and individually illuminated EGD for more than 25 years. Honor their contributions and hear their perspectives on the field during this lunchtime celebration. We'll also acknowledge the SEGD founders, a small group of visionaries who started the organization. A seated lunch will be served. Sneak a peek into the worldview of Continuum, the multidisciplinary design team that created the $100 laptop developed for Third World markets and was special consultant to PBS' new reality TV show, Design Squad. Their flexible, open, and dramatic new office space, by Sasaki Associates, was designed to support the creative process. Tour the new and improved Fenway Park, home of the Boston Red Sox, with the Red Sox vice president of planning and development, an urban planner who revitalized the surrounding neighborhood in the process. She also converted the 1996 Olympics Stadium into Atlanta Brave's Turner Field and developed the gold standard of all ballparks, Baltimore's Camden Yard.  CLOSED Just nine miles outside Boston sits the 200-acre campus of Brandeis University. Tour the grounds and learn about the intricacies of reworking an identity and developing a vivid new wayfinding program for this growing campus. From the client's perspective, hear about wayfinding as identity and identity as public relations. Children's Hospital Boston is a world-renowned pediatric medical and research institution, but can be a daunting place for visitors to navigate. Two Twelve Associates used language, color, symbols, and forms to enliven the environment and guide visitors of all ages through and among the five major buildings on the campus.
Deconstruct and demystify the LEED process with a tour of the new 23,500-sq.-ft., energy sustainable state-of-the-art LEED building designed by Arrowstreet. AFH is dedicated to teaching underserved youth to achieve self-sufficiency through employment in the arts, and you'll learn how the EpiCenter has become a model for other programs nationwide.  CLOSED An engineering miracle at the turn of the 21st Century, the Big Dig has transformed Boston and significantly reduced travel time through the heart of the city. Learn how miles of elevated highway have been moved into underground tunnels, reconnecting the city with the ocean, freeing up space for parks and green spaces, and replacing the path of the old Central Artery with boulevards and pedestrian walkways.
Frank Gehry's controversial design for MIT's Stata Center for Computer, Information and Intelligence Services is a metaphor for the chaos inherent in research creativity. The EGD program was designed by Bruce Mau with Entro Communications. At University Park at MIT, Selbert Perkins Design Collaborative created clever and memorable graphics for the 40-acre mixed-use "neighborhood," site of one of the nation's preeminent biotech research parks. You'll gain insight into successfully negotiating complex and lengthy mixed-use urban projects.  CLOSED

A conference favorite! Join your colleagues from across the country and around the world. Renew friendships—and make new ones—over dessert and drinks in the hotel's garden.

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