SEGD

Society for Environmental Graphic Design The global community of people working at
the intersection of communication design
and the built environment.

image for Fossils Hall, American Museum of Natural History image for Fossils Hall, American Museum of Natural History

Design Award

Fossils Hall, American Museum of Natural History

 

Location

New York City

 

Design Firm

Ralph Appelbaum Associates

 

Client

American Museum of Natural History

 

Design Team

Ralph Appelbaum, Melanie Ide, Miranda K. Smith (content coordinator), Laura Genninger, Elisabeth Cannell, Douglas Balder, Francis O'Shea (project administrator), Shari Berman, David Ortega, Vicci Ward (graphics administrator), Sylvia Juran (editor)

 

Fabricators

Rathe Productions, Charles Maltbie Associates; H.M. Brandston & Partners (lighting design); The Chedd-Angier Production Co. (video software); C-Wave (computer software); Hall Train (animation); Kevin Roche John Dinkeloo and Associates (architecture); Electrosonic (audio-visual systems); Sculpture House Casting (castings)

 

Restored, reinterpreted and remounted in 1996, the fourth-floor fossil halls at the American Museum of Natural History are home to many world-renowned specimens. New graphics help communicate new scientific thinking about evolution, and help visitors understand the practice of science. The Hall of Vertebrate Origins explains how early vertebrates came out of the oceans on to land. Specimens and models are hung overhead, with labels on railing beneath them. All exhibits in the main path can be taken apart with a hex wrench, useful for special events and dining occasions.