Design Award
Levi's Jeans for Women Shop
Location
Macy's Herald Square, New York
Design Firm
Morla Design
Client
FCB/Levi Strauss & Co
Design Team
Brian Collins, Jennifer Morla, Eric Rindal, Suzanne Finnamore (copywriter)
Fabricators
Fun Display (fixtures and furniture), Bentley Carpets (carpets)
Custom fixtures, furniture and carpeting help give this 3,200-square-foot, in-store shop its unique character. All design is based on the theme of a woman's curving shape, including sensuous photographs and furniture. Writing, which appears on the carpets and on dress forms, is based on entries from a woman's journal.