SEGD

Society for Environmental Graphic Design The global community of people working at
the intersection of communication design
and the built environment.

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Design Award (Student Project)

Mirages of the Walls

 

Location

Times Square Station, New York City

 

Design Firm

Piotr Adamski/Pratt Institute

 

Client

Piotr Adamski

 

This project by a student at Pratt Institute converted computer pixels into black, white and gray tiles. The concept is illustrated with a design for the walls at 42nd Street Subway Station, featuring the faces and feet taken from a vintage photo of the Ziegfeld Follies dancers, who became synonymous with the area. To convey the scale of his design — the entire length of the 42nd Street Station — the designer used a mathematical trick, a spiral presentation that fools the viewer in to seeing the drawings in perspective and in context.