SEGD

Society for Environmental Graphic Design The global community of people working at
the intersection of communication design
and the built environment.

image for Introduction to Hidden-Image Murals image for Introduction to Hidden-Image Murals

Design Award

Introduction to Hidden-Image Murals

 

Location

Unbuilt

 

Designer

Piotr Adamski

 

Design Team

Piotr Adamski Consultants: Elinor Pettit, Jagoda Przybylak

 

Photographer

Piotr Adamski

 

Murals have always been a good example of community art because of the impact they have on the public. Living in New York City, where brick walls and metal storefront gates are common, the designer examined how to communicate to the public using a technique he calls "hidden images." The concept uses specific features of the surfaces: linearity of the metal gate and a grid formed by the brick wall. The technique creates images by painting the refracting lines of metal gates or the mortar on the brick walls, exploiting the "closure" technique of unconsciously completing unfinished forms. This method of communicating is less aggressive than painting a composition on the entire surface; it becomes a discrete yet strong source of communication, catching the attention of the audience by the intrigue of the hidden image. Also, it might be seen as a coexistence or symbiosis between graphics and architecture.