Design Award
Sony Playstation E3 Exhibit
Location
Atlanta, Georgia
Design Firm
Mauk Design
Client
Sony Computer Entertainment
Design Team
Mitchell Mauk (Principal in Charge); Adam Brodsley, Laurence Raines
Photographer
Andy Caulfield
Fabricators
Richenback & Associates, Summit Exhibits Management
This exhibit introduced the new Sony PlayStation video games to retail buyers and video game developers at the E3 video game trade show in Atlanta. The challenge was to create an entire world of PlayStation games that lived up to Sony's slogan: Live in Your World . . . Play in Ours. In an exhibit of more than 45,000-square-feet, getting 100,000 people in and around the space is a big problem. The solution was to create a cityscape in which radically different game feature areas were held together with high tech imagery. By using a city street metaphor, access into the interior of the exhibit was easier than passage through the aisles elsewhere in the trade show. Elevated catwalks allowed overhead transit to other areas of the exhibit, while showcasing new games along the railings. A large entry portal consisting of two 15 x 20 feet Jumbotron monitors, generally used for football stadiums, embraced the main entrance.