SEGD

Society for Environmental Graphic Design A multidisciplinary community creating experiences that connect people to place.

image for Monsanto Childcare Center image for Monsanto Childcare Center

Merit Award

Monsanto Childcare Center

 

Client

Monsanto Company

 

Location

St. Louis, MO

 

Design Firm

Hellmuth, Obata, & Kassabaum (HOK) with Tempus Fugit

 

Design Team

Hal Kantner (Principal in Charge), Diana Gonzalez; Christine Fullgraf (Tempus Fugit)

 

Fabricator

Engraphix

 

Photographer

Alise O'Brien

 

On Monsanto's St. Louis campus, HOK teamed with Tempus Fugit to produce a whimsical signage solution to the Child Development Center. Interior and exterior graphics use a mixture of loose, handwritten and tight typeset fonts within each legend to represent the combination of children and adults that occupy the facility. All the sign elements attempted to use familiar residential elements in their construction. Many were retail purchased toys repurposed for sign content. Where possible, the primary colors of the interior palette were represented in the graphics, including the handprint wainscoting created by the designer's daughters.

 

Jury Comment

A spirited and whimsical approach to signage, all the more impressive when the client and context are considered. Smart and seemingly effortless.