Merit Award
Pasadena Unified School District
Location
Pasadena, California
Client
Pasadena School District
Design Firm
Hunt Design Associates
Design Team
Wayne Hunt (Principal in Charge), Jennifer Bressler, Felicia Lee
Fabricators
Curcio Enterprises
The aim of this project was to remind the public in the Pasadena School District about the many improvement projects underway in local schools. Many of these improvements were indoors and not visible to passersby. Designed to be attention-getting, these signs were installed for 90 days to identify 40 school construction sites. The signs feature a "transparent" design to see through to the school, and were fabricated using low-tech materials on an extremely modest budget of $400 each.
Jury Comment
Modest means with a huge graphic punch: one of California's notorious "proposition" letters written large against the backdrop of the school it funded. Two exuberant yellow arms reach up from the "Y" shape in a gesture of triumph and celebration, crowning a sign that is simple, elegant, effective, and fun.