SEGD

Society for Environmental Graphic Design The global community of people working at
the intersection of communication design
and the built environment.

image for Plaza Las Americas image for Plaza Las Americas

Merit Award

Plaza Las Americas

 

Location

San Juan, Puerto Rico

 

Client

Empresas Fonalledas

 

Design Firm

RTKL Associates Inc., Baltimore, MD

 

Design Team

Phil Engelke (Principal in Charge), Jamie Pett, AIA, John Scheffel, Jennifer McKinney Cardinal

 

Fabricators

Cornelius Architectural Products

 

Consultants

Jo Schneider LLC (sculptor/architect)

 

Photographer

David Whitcomb/RTKL Associates, Inc.

 

Located in the Hato Rey district of San Juan, Plaza Las Americas shopping center has recently undergone a $210 million renovation and expansion. The design blends the climate, culture, heritage, and plants and flowers of the region into an array of tropical sights, sounds, and experiences in the form of several themed courts. These unique themed environments include a tropical rainforest, flora, fauna, stars, rain, and the arrival of Christopher Columbus. The look and feel of the environmental graphics at Plaza Las Americas incorporate indigenous materials and fabrication methods. The interior and exterior signage utilize wrought iron and the hand-drawn qualities and vibrant color of icons created from native Indian stone-carved petroglyphs. Key to each themed area is a dramatic three-dimensional glass and metal sculpture, many parts of which leap into two and three story volumes.

 

Jury Comment

"The look and feel of these environmental graphics jump out as a winner. A very delicate use of wrought iron combined with incredible metal sculptures make this project a success. But the incorporation of glass sculpture and decorative paving medallions illustrated by local artisans make it outstanding."

 

"A thoroughly artistic approach to a massive retail space that comes off wonderfully!"