Honor Award
VEAG Media Facade
Location
Berlin, Germany
Client
VEAG AG
Design Firm
PLEX GmbH, Berlin, Germany
Design Team
Dietmar Muehr, Oliver Muehr (Principals in Charge), Dietmar Muehr, Oliver Muehr, Fernando Girbal
Fabricators
Hoch-Tief AG
Consultants
Lichtrision GmbH
In visual communications, architecture and the architectural environment are increasingly important parts of corporate identity. In this way, the façade of the VEAG (Vereinigte Energiewerke AG) administration building has become a message. The VEAG building signals openness and farsightedness – this building is on the move! Eighteen windows are fitted with Priva-Lite glass panes. Pressing a button makes them opaque or completely transparent. The panes are back-projection screens. Digital projectors in the building screen five-story-high dynamic film by internationally acclaimed artists.
Jury Comment
"The Media Facade solves in a joyful and arresting way the night life of a corporate building. At night, the building comes to life and tells myriad stories with color, form, and image. The choice of a vertical as well as horizontal element respects the architecture and creates a dynamic that will continue to send messages over time."