SEGD

Society for Environmental Graphic Design The global community of people working at
the intersection of communication design
and the built environment.

Merit Award, Placemaking

Ceramic Tiles of Italy AIA Exhibit

 

Location

Denver, CO

 

Design Firm

Mauk Design, San Francisco, CA

 

Design Team

Mitchell Mauk (Principal in Charge), Mitchell Mauk, Ingrid Ballmann

 

Fabricator

Peak Exhibits

 

Consultant

Moss Inc.

 

Client

Italian Trade Commission

 

While the function of this exhibit was to showcase Italian tiles, a fabrication requirement was that tiles be used sparingly to keep the shipping weight down. Each overhead pyramid lights a single tile, each weighing less than fifty pounds.

 

Minimalist elements allow the tiles to be displayed much like art objects. The entire exhibit is dipped in Ferrari red, as most Italian tile manufacturers are located near Modena.

 

Jury Comments

"A temple of tile is totally appropriate for a product from Italy, a country that has taught us to celebrate the designed object." "An especially convincing interpretation of architecture for an architectural audience. The use of a limited number of display pieces strengthens the concept."