Merit Award, Identity
Zamias/First Union
Location
ICSC 2000 Convention, Las Vegas, NV
Design Firm
Lorenc+Yoo Design, Roswell, GA
Design Team
Jan Lorenc (Principal in Charge), David Park, Susie Caldwell, Steve McCall, Veda Sammy
Fabricator
Geograph Industries
Consultants
Ramon Luminence (Lighting)
Client
Zamias Services
Zamias Services is an owner and developer of secondary market centers throughout the United States. The exhibit design is inspired by an agora – a Greek marketplace – presenting Zamias Services as a company firmly grounded in tradition with its eye squarely focused on the future. This "modern-classic" theme gives visitors the impression of walking through a marketplace, surrounded by display windows filled with items for sale, while a graphic wall frieze tells the company's story. There is a service area for "The Pig & Whistle" restaurant, café seating, and two offices.
Jury Comments
"I love the refined execution of an almost kitsch idea – dolls poised for action, glasses to envision power, and the VW Beetle as a classic future. The agora concept housing these marketplace elements frames a consistent visual image."