Ralph Appelbaum Associates, New York, NY
Ralph Appelbaum (Principal in Charge), James Cathcart, Andres Clerici, Jessica Holbrook, Noboru Inoue, Luka Kito, Vivi Hsin-Yi Hsu, Nancy Hoerner, George Robertson, Pia Samrithikul, Scott Shepard, Don Mackinnon, Kentaro Ishihara, Sylvia Juran
Lunatus Comunicacion Audiovisual, S.A.; Roure/De Leon Architects, Santiago de Leon Molina
Forum Barcelona 2004
Mona Kim Projects (art direction, graphics, & AV), Simon Taylor/Tomato Films, Kyle Chepulis/Technical Artistry (lighting consultant), Joan Fericgla (AV installation coordinator), Albert Faura (lighting designer), Marc Sarda (sound designer)
A celebration of the act of human communication and linguistic and cultural diversity, Voices was one of the main features of an international exposition. The exhibit aimed to draw attention to the conditions of liberty that are a foundation for the necessary dialogue among cultures. The exhibition needed to present two contradictory views: cultural diversity as a heritage we must preserve and communication as essential in an increasingly interdependent world.
RAA made exhibition images exist by themselves, causing structure to disappear and create a dramatic environment. An introductory video explored dialogue. A surround wall explored language. Interactive tables explored communication and a central iconic sphere explored diversity. The sphere was created though apparently floating tectonic plates that continue a hemispheric stage. The plates served as projection surfaces that enveloped the spectator in a visceral kaleidoscope of images in movement. Images of spectacular dimensions revealed through gestures, expressions, sounds, and words the richness of human communication and the linguistic traditions of the world.
"Communications and graphics - what a marriage! Language as a temporary exhibit in a global world is a challenge. The use of multimedia was so well integrated into this design; the different components made display, voice, sound, light and the surround wall into a people place and a language lab, an environment filled with movement. The dynamics of the imagery and space leave users with something to talk about."