SEGD

Society for Environmental Graphic Design The global community of people working at
the intersection of communication design
and the built environment.

Lot with a Little

Esto Now: Photographers Eye New York

 

Location

Center for Architecture, New York, NY

 

Design

Pentagram Design

 

Design Team

Michael Bierut (Principal in Charge), Josh Berta

 

Fabrication

Digital Plus, Taylor Photographics

 

Client

Esto Photographics, Center for Architecture

 

Photographer

Jeff Goldberg/Esto

 

Mounted at the Center for Architecture, this exhibition focuses on eight projects in New York by six contemporary location photographers in the Esto collaborative. Over 100 images are projected, slideshow-style, onto a screen-sized blank space that has been knocked out of the exhibition's title. In keeping with the travelogue theme, commentary from the participating photographers and architects appears on the walls. The projects are numbered and keyed to the quotes and a small map of the metropolitan area.

 

Jury Comment

"This is a very approachable, well-organized installation with a limited budget. Contrasting monochromatic type accentuates the color photographs and slides."