Merit Award
Good Housekeeping Institute Exhibit
Location
New York
Client
Hearst Corporation
Design
C&G Partners
Design Team
Keith Helmetag (principal in charge), Brandon Downing, Justine Gaxotte, Amy Siegel, Cigdem Tanik
Architects
Foster + Partners
Development Managers
Tishman Speyer Properties
Fabrication
Exhibitology (exhibit fabrication and graphics), Jan Spoerri & Company (dioramas), Russell Brosnahan & Haffner (audio/visuals)
Photos
David Sundberg/Esto Photographics
A highlight of Sir Norman Foster’s new landmark Hearst Building in Manhattan is an exhibition and tour program for one of the company’s most iconic and enduring publications, Good Housekeeping magazine.
The tour celebrates and interprets the Good Housekeeping Institute’s century of commitment to America’s consumers and women’s advocacy, also introducing visitors to the rigorous tests carried out by the Institute’s various departments.
Displays describe the magazine’s colorful history, the Good Buy award program, and a “Day in a Woman's Life,” using artifacts and interactive displays. The exhibits are adjacent to the Test Kitchen, Textile, and Appliance laboratories, providing a you-are-there tour experience. An overview display features an historic timeline showcasing the evolution of the Institute’s famous Good Housekeeping Seal, along with displays of some of the outstanding and notorious products that have been tested over the years. State-of-the-art high-definition monitors run programs highlighting the magazine’s visual evolution, the changing roles of women in society, and the Institute’s annual Good Buy awards.
Jury Comment
“The exhibit captures both the retro and the contemporary, celebrating the heritage of the Good Housekeeping Institute and giving tribute to the ‘object.’”