2012 SEGD Global Design Awards Program
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"Like most studios, we have reduced our involvement in competitions for financial reasons and lack of return on investment for ourselves and our clients. That said, we continue to make exceptions for those - such as SEGD - that represent the best of a specific design discipline. The SEGD Design Awards bring prestige and a return on investment by validating the caliber of work we provide. And a winning project adds to our clients' cachet."
Tom Marquardt, Principal
Design Collaboratives
Exceptional environmental graphic design is recognized in the annual SEGD Global Design Awards Program, illustrating the pandisciplinary nature of visual communications in the built environment. Winning projects have included complex wayfinding systems, branding and identity work, retail and interior projects, exhibition design, and public art installations.
Awards are conferred by multidisciplinary, international juries. The 2012 jury comprises:
Chair
Edwin L. Hofmann is associate vice president of design at Limited Brands and a founding member of the Victoria's Secret prototype design team. In close cooperation with the company chairman, Ed and a cross-collaborative team define and develop emotionally compelling concept stores and flagships. Ed and the team were recently responsible for creating flagship stores in New York, Chicago, and Hawaii and are now working to expand Victoria's Secret internationally. Before that, Ed was design director at Victoria's Secret Beauty and senior designer at Robert A.M. Stern Architects. He is a member of the SEGD board of directors.
Jurors
Katie Bevin, a junior environmental designer with Frost Design's environments team in Sydney, Australia, graduated from the Massey University School of Creative Arts in Wellington, New Zealand. She studied graphic design with a special interest in environmental design. She has received a number of national and international awards; her student projects received awards in the New Zealand Best awards 2010 & 2011, International Society of Typography Design 2010, and the SEGD Design Awards 2011.
Lucy Holmes is creative director and founding partner of Holmes Wood in London. She began at Pentagram Design as part of David Hillman's team. Since forming Holmes Wood, Lucy has created many design solutions and information graphics for wayfinding schemes including Tate, The National Gallery, the V&A Museum, the Natural History Museum, the British Museum, and the Centre for Contemporary Culture in Moscow. She has been responsible for the interpretation graphics for several exhibitions at the Tower of London; the new brand identity, all related print, sign design, audio visual designs and guidelines for Manchester Art Gallery; and a new information graphics strategy for Virgin Atlantic. She is an honors graduate of the Rhode Island School of Design.
Alan Jacobson is president of experience design firm ex;it. He has provided design leadership for organizations such as the Boston Symphony Orchestra, Johnson & Johnson, and Novartis. The firm provides a holistic approach to experience design-touchpointing-that is a methodology to understand how humans engage and communicate in their surroundings. Alan cofounded design firm BAJ, which focuses on identity and publication design; BAJ was responsible for the art direction of the Philadelphia magazine Two One Five and TATTED, a book and exhibition. His efforts to build humane communities reach as far as Africa; as founder of ex;it foundation, he leads various community arts and entrepreneurial initiatives in genocide survivor villages in central Rwanda.
Rick Lincicome is an executive vice president and principal of the Planning Design and Development Business Line at AECOM (Washington, DC). He is currently the chair of the global architecture practice at AECOM and also oversees the 11 expertise market sectors within its planning, design, and development group. Prior to joining AECOM, he was the CEO of Ellerbe Becket, one of the world's oldest and largest design firms. He led Ellerbe Becket's emergence as the leading healthcare designer in the Middle East. Rick has served as principal-in-charge on numerous international projects, ranging from Asia to Eurasia and the Middle East. A graduate of the University of Illinois School of Architecture, he later taught architecture at the school.
Kyle Reath is principal at GNU Group in Northern California. With a focus on planning, analysis, design, and integration of architectural specialties, branded environments, and wayfinding sign programs, his experience covers the built environment spectrum. Rooted in a technical background, including a degree in architectural engineering from Wentworth Institute of Technology, Kyle's early work in manufacturing technical documentation and management, experience as a founding principal of ellipsis... and principal and managing director of EGD at Jacobs Engineering have provided him with a holistic and dynamic perspective. Notable projects include Metropolitan Museum of Art, Citicorp Center, and Mineta San Jose International Airport as well as programs for brands such as Apple, Nike, Cisco, and Kaiser Permanente.
Lucinda Sanders, RLA, FASLA, is CEO and partner of OLIN in Philadelphia. With an emphasis on achieving places of social purpose and ecological sensitivity, her restorative landscapes combine her interest and talents in urbanism with social and natural systems, philosophy and art. Her interests are imbued throughout her wide range of projects, including public parks, urban plazas, master plans, and institutional, academic and corporate landscapes. Recent work includes HemisFair Park Master Plan in San Antonio, and Comcast Center Plaza and Central Delaware Riverfront Master Plan in Philadelphia. Lucinda studied landscape architecture at Rutgers University and earned a master's degree in landscape architecture from the University of Pennsylvania, where she is an adjunct professor.
Luke A. Snider leads design for Procter & Gamble's Baby Care, North America. A champion of the Design Thinking process, Luke works to identify consumer insights and opportunities, develop meaningful innovation and push team members to think outside their comfort zones. Prior to joining P&G, he served as the director of design and development for the oneCARE Company. As an innovation and development partner, he led multi-disciplinary teams to increase value and improve growth via the development of brand strategy and product pipelines that link portfolio management, new product development, and end-user assessment. Luke graduated from the University of Cincinnati's School of Design, Architecture, Art & Planning.
SEGD invites you to submit your best work in...
Dynamic Environments: media facades, interactive architecture, media-based exhibitions, digital billboards, electronic public art
Office/Workplace Environments: office buildings, business parks, mixed-use centers, industrial and manufacturing buildings, convention and conference centers
Leisure/Entertainment Environments: walking and hiking trails, recreation centers, theme parks, arenas, stadiums, theaters, concert halls, cinemas, hotels, resorts, restaurants, spas, fitness centers, parks, gardens, cruise ships, marinas, golf courses
Educational/Institutional Environments: healthcare facilities, libraries, schools, campuses, government facilities
Transportation Environments: airports, ports, bus, rail, roadways, parking facilities
Retail/Commercial Environments: service businesses, malls, storefronts, interiors, food courts, showrooms, outdoor advertising
Residential Environments: apartments, condominiums, developments, retirement centers, dormitories
Urban Projects: cities, mixed-use complexes, downtowns, neighborhoods, wayfinding systems, streetscapes
Exhibitions: museums, zoos, interpretive exhibits
Trade Shows/Temporary Events: expositions, pavilions, athletic events, festivals
Master Plans/Planning/Research: conceptual ideas, research, recommendation studies, sign/identity/branding standards, programs
Miscellaneous: signage, architectural graphics, placemaking, identity programs, public art, donor recognition programs, maps, symbol/pictogram systems, sign codes, gateways, landmarks
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