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Adidas Laces Wayfinding and Graphics

On the Move

At Adida’s new research and design building, Büro Uebule uses turbocharged typography to express the essence of sports.

Adidas’ new research and design center in Herzogenaurach, Germany, is the place where 1,700 workers develop new products for the world leader in sports equipment and apparel. It’s nicknamed “Laces” to describe the suspended walkways that crisscross its vast atrium, connecting departments and bringing employees closer together for collaboration and creativity.

SEGD Exhibition & Experience Design Workshop

August 21-22 in Washington, D.C.

Today, exhibition design is a convergent discipline that borrows elements from retail store design, interpretive wayfinding, storytelling, media, and interaction design. The creatives who develop immersive, compelling exhibition experiences are just as diverse, hailing from the experience design world as well as web development, technology, science, typography, and brand design.

14 eg feature articles header

Contributing Members Blog

Wed, 07/02/2014 - 8:14am
Posted Wed, 07/02/2014 - 8:14am in Pat

By Sharon Jiskra Brooks

I was invited to speak recently at an SEGD Chicago chapter event.

The event took place early in the morning, on an upper floor of one of the many great towers right in the heart of downtown Chicago.

Though some might compare the eclectic backgrounds of this group to that of Chicago’s original “Breakfast Club,” this group comes together on their own terms to pass the time, schooling themselves on various trending topics impacting their careers.

Wed, 06/18/2014 - 8:29am
Posted Wed, 06/18/2014 - 8:29am in Pat

By Teresa Cox, APCO Graphics

The challenges women have always faced in the workplace—imbalances in leadership, unequal pay, juggling work and personal life, and living down feminine stereotypes—are still alive and well for women in EGD, despite the more liberal nature of the design world.

These realities create both frustrations and opportunities, said participants on SEGD’s Women in Design panel at the 2014 SEGD Conference in Atlanta June 5-7.

SEGD Wayfinding Photo Challenge
Tue, 06/10/2014 - 3:22pm
Posted Tue, 06/10/2014 - 3:22pm in Pat

Perkins + Will’s Atlanta Branded Environments team hosted the SEGD Wayfinding Photo Challenge for attendees of the 2014 SEGD Conference. It was a great way to add even more fun to the conference and explore the power of social media as a tool for placemaking and economic development.

More and more, we are seeing how regular citizens with camera-enabled smartphones can help shape the future of a city’s brand. Our goal was to provide further evidence of this changing power structure in the field of design.  

Mon, 05/19/2014 - 5:10pm
Posted Mon, 05/19/2014 - 5:10pm in Pat

Local designers give tips on things to do and places to go when you come to Atlanta for the 2014 SEGD Conference June 5-7, 2014!

SEGD May Update
Thu, 05/15/2014 - 4:13pm
Posted Thu, 05/15/2014 - 4:13pm in Clive

2014 is developing well for SEGD as we continue to improve our programming quality, participation, and growing membership.

With our annual conference coming up in three weeks, you can feel the excitement building. Conference materials are rolling into the SEGD office. Steve Carlin, our 2014 Conference Chair, has put together an amazing program. Registrations are rolling in and approaching the San Francisco levels already. Designers are starting the stampede to Atlanta and looking at the activities planned, it’s no wonder!

Tue, 05/13/2014 - 11:15am
Posted Tue, 05/13/2014 - 11:15am in Pat

Local designers give tips on things to do and places to go when you come to Atlanta for the 2014 SEGD Conference June 5-7, 2014!

Georgia has earned its reputation as the top state for barbecue...we're just saying. Asking me to name my favorite BBQ restaurant is like asking me to name my favorite child...but I'll give it a go:

Thu, 05/08/2014 - 12:35pm
Posted Thu, 05/08/2014 - 12:35pm in Kenji

Hello, I am a graphic designer working for SmartDesign Group in Vancouver, BC.
Smart Design Group is a multi-disciplinary commercial design company, with extensive global experience in the Retail, Travel, Duty Free and Hospitality sectors.
Every day, millions of people around the world eat, drink, shop and work in spaces created by SmartDesign Group.

A Call to Action: An Experiential Future
Fri, 04/18/2014 - 1:54pm
Posted Fri, 04/18/2014 - 1:54pm in Justin

Design education is currently facing one of the most significant shifts since computers were integrated into design nearly three decades ago. You could call it a turning point, a shift, or a call to action. The reality is that the design foundations taught today are simply not enough to prepare emerging designers for practice in a rapidly changing, digitally embedded, experiential-driven world.

Wed, 04/16/2014 - 10:29am
Posted Wed, 04/16/2014 - 10:29am in Mariam

Local designers give tips on things to do and places to go when you come to Atlanta for the 2014 SEGD Conference June 5-7, 2014!

Zagat's Christopher Hassiotis has put together a list of restaurants you can't miss during your visit to Atlanta, including King + Duke, where you can order the "King," a one-kilo, bone-in rib-eye steak for two.

The Wrecking Bar Brewpub image
Mon, 03/31/2014 - 11:29pm
Posted Mon, 03/31/2014 - 11:29pm in Pat

Local designers give tips on things to do and places to go when you come to Atlanta for the 2014 SEGD Conference June 5-7, 2014!


Member News

has been awarded a comprehensive environmental identity, signage, and donor recognition project for the campus's new Science and Education Research 

The companies which will form the pillars of Frost*collective are their digital agency The Nest, their environmental design practice which has been rebranded as Urbanite, and Frost* Design, which is their brand, design, and communications business.

Features of this LEED Gold-certified building include an urban plaza on Third Avenue, green roofs on the fifth and thirteenth floors, a bicycle storage room, and a 14-foot-tall Jeff Koons rabbit sculpture displayed in the lobby.

Big changes at fd2s include a transition in the corporate structure, a move to new digs, and a renewed focus on developing innovative and creative solutions for clients.

Ten new colors include three translucent colors with gloss on both sides, one translucent color with matte on one side and gloss on one side, and six opaque colors with matte on one side and gloss on one side.

For Shanghai's hottest new mixed-use development, LYD spearheaded a branding vision for the architecture, landscape, and streetscape. Most important was integration of Shikumen-style architecture, a rich esthetic hybrid of Western motifs and Chinese spatial sensibility.

Carbone Smolan Creates Back to Eden Identity

Carbone Smolan Agency (New York) created the identity, exhibition graphics, and promotional campaign for Back to Eden: Contemporary Artists Wander in the Garden, an exhibit at the Museum of Biblical Arts.

In addition to wayfinding and donor recognition programs, Entro designed an interpretive signage program that pays tribute to the site's history and the Don Jail heritage building, which now houses the offices of Bridgepoint Active Healthcare.

Harbinger Innovation Group executed an ambitious vision, display, and event for The Barnett, a historical landmark soon to become a new entrepreneurial ecosystem in Jacksonville.

The new identity for Berry Bros. & Rudd had to feel as if it had always existed. The previous manifestation had been created in the 1980s and had no reference to the company’s history or authenticity.

The Buzz

Relevant links from the web.

Sourab Vossoughi of ZIBA in Portland talks about the importance of creating retail experiences in brick and mortar stores with the Harvard Business Review.

IDSA has a Webinar series on the Business of Design running this summer that SEGD members can sign up for free with this discount code DB-free if you sign up today, the 1 July or tomorrow.

Where have we come from where are we going?

If you are interested in when new technologies will become useful for you to use in solving problems for you customers you have to read this article.

Open Exhibits is a National Science Foundation (NSF) sponsored initiative that looks to transform the way in which museums and other informal learning institutions produce and share computer-based exhibits.

This article is about the design of the wheelchair, but the methodology and practice area of healthcare design are very relevant to EGD/XGD in hospitals and offer some great insights for anyone working in the medical area.

Video presentation from Clare Brown, Corcoran College of Art and Design talking about her work for the American History Museum

Michael Margolis of Google Ventures gives his 8 shortcut tips for doing Design Research more effectively.

Jim Harding, director of the environmental graphics studio at Gresham Smith and Partners, tells The Atlantic that when he does his job really well, nobody notices.

In his latest article for The Huffington Post, Ken Carbone tells us why designing beautiful books is such a glorious obsession.