SEGD Airport & Transportation Workshop
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Airport Wayfinding And Signage Is Easy Right?

Join the list of top industry professionals attending this event by registering today.

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Digital Technology and the Changing Landscape of Customer Experience

Register and join today’s top experiential design firms!

Airport and Transportation Workshop highlight
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Flying Into Dallas/Fort Worth International Airport

Don't miss this two-day event jointly organized by SEGD and ASMN!

webinar main highlight
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Get Educated on the Hottest Design Disciplines!

Get access to webinars and courses that will enhance your designer's toolbox!

Explore Experiential Graphic Design

Brisbane Multilingual Wayfinding

Wayfinding: The Lingua Franca

Brisbane’s new wayfinding system bridges the language gap for its growing Asian population. 

Paul McConnell: Non-conscious Interfaces

Innovating Customer Experience at Control Group

Paul McConnell is Director of Product Design for New York City-based Control Group, one of the design and technology firms leading digital experience development today. At Xlab 2014, he’ll talk about how new embedded interfaces are improving environments and brand experiences by making them more responsive—and less distracting—to natural human behavior.

14 eg feature articles header

Contributing Members Blog

Emmaus House, Atlanta
Wed, 09/03/2014 - 11:26am
Posted Wed, 09/03/2014 - 11:26am in Pat

By Lynne Bernhardt

We were astounded by the creativity and enthusiastic participation of all our members who took part in Design Improv(e) during the 2014 SEGD Conference in Atlanta.

SEGD_SDA New York xChange meet up
Wed, 09/03/2014 - 10:59am
Posted Wed, 09/03/2014 - 10:59am in Clive

Due to strong interest, this event is sold out.

We are excited to announce a unique opportunity for SEGD members to meet with Board Members of the Japan Sign Design Association as they celebrate their 50th Anniversary by touring the United States. The Board Members are very interested in meeting members of the SEGD New York Chapter and have organized a venue for this to be possible.  

SEGD CEO Update August 2014
Fri, 08/29/2014 - 2:27pm
Posted Fri, 08/29/2014 - 2:27pm in Clive

By Clive Roux, CEO

You all know the feeling: While you are in the thick of things, it does not seem as if much is moving. That is until you have a moment to stop and look back on where you have come from. That is the kind of summer SEGD is having.

Jim Bolek Fence Project
Tue, 07/29/2014 - 10:40am
Posted Tue, 07/29/2014 - 10:40am in Pat

I Have Not Lost My Marbles

By Jim Bolek

When my wife Sheila and I restored our house 27 years ago, we built a block wall around the backyard to keep in our dogs and kids, and keep out other dogs and kids. But we wanted to be good neighbors, so the wall was only four feet tall. (We had small kids and non-jumping dogs.) We could talk across the fence, keep tabs on yards when neighbors weren’t home, see their dirty laundry, and so on. Nude sunbathing was out, but that was rarely an issue.

Wed, 07/02/2014 - 8:14am
Posted Wed, 07/02/2014 - 8:14am in Pat

By Sharon Jiskra Brooks

I was invited to speak recently at an SEGD Chicago chapter event.

The event took place early in the morning, on an upper floor of one of the many great towers right in the heart of downtown Chicago.

Though some might compare the eclectic backgrounds of this group to that of Chicago’s original “Breakfast Club,” this group comes together on their own terms to pass the time, schooling themselves on various trending topics impacting their careers.

Wed, 06/18/2014 - 8:29am
Posted Wed, 06/18/2014 - 8:29am in Pat

By Teresa Cox, APCO Graphics

The challenges women have always faced in the workplace—imbalances in leadership, unequal pay, juggling work and personal life, and living down feminine stereotypes—are still alive and well for women in EGD, despite the more liberal nature of the design world.

These realities create both frustrations and opportunities, said participants on SEGD’s Women in Design panel at the 2014 SEGD Conference in Atlanta June 5-7.

SEGD Wayfinding Photo Challenge
Tue, 06/10/2014 - 3:22pm
Posted Tue, 06/10/2014 - 3:22pm in Pat

Perkins + Will’s Atlanta Branded Environments team hosted the SEGD Wayfinding Photo Challenge for attendees of the 2014 SEGD Conference. It was a great way to add even more fun to the conference and explore the power of social media as a tool for placemaking and economic development.

More and more, we are seeing how regular citizens with camera-enabled smartphones can help shape the future of a city’s brand. Our goal was to provide further evidence of this changing power structure in the field of design.  

Mon, 05/19/2014 - 5:10pm
Posted Mon, 05/19/2014 - 5:10pm in Pat

Local designers give tips on things to do and places to go when you come to Atlanta for the 2014 SEGD Conference June 5-7, 2014!

SEGD May Update
Thu, 05/15/2014 - 4:13pm
Posted Thu, 05/15/2014 - 4:13pm in Clive

2014 is developing well for SEGD as we continue to improve our programming quality, participation, and growing membership.

With our annual conference coming up in three weeks, you can feel the excitement building. Conference materials are rolling into the SEGD office. Steve Carlin, our 2014 Conference Chair, has put together an amazing program. Registrations are rolling in and approaching the San Francisco levels already. Designers are starting the stampede to Atlanta and looking at the activities planned, it’s no wonder!

Tue, 05/13/2014 - 11:15am
Posted Tue, 05/13/2014 - 11:15am in Pat

Local designers give tips on things to do and places to go when you come to Atlanta for the 2014 SEGD Conference June 5-7, 2014!

Georgia has earned its reputation as the top state for barbecue...we're just saying. Asking me to name my favorite BBQ restaurant is like asking me to name my favorite child...but I'll give it a go:


Member News

Frost*collective worked with Charter Hall, one of Australia's largest managers of office, retail, and industrial properties, on a new headquarters in Sydney.

Syntech Thermoform signs

Syntech Architectural Signage (Burlington, N.C.) has broadened its ADA signage offering to include thermoforming and photopolymer processing.

Deborah Sussman (2013)

Deborah Sussman, FSEGD, the EGD pioneer who started her career as a protege of Charles and Ray Eames, died August 20 at the age of 83.

The legibility of the colored lift cores was central to the winning wayfinding strategy. The innovation was the use of color as a wayfinding tool to correspond with vertical circulation rather than the usual solution, which would have been to color code levels within a multi-story building.

A new book presents a wide array of David Rockwell's brilliant explorations of the rich intersection between architecture and theater.

The MTA agreed on the reissue with one condition: it will only be available during a 30-day Kickstarter campaign. After that, the book will never be reissued again.

Lee Skolnick and Melissa Riker, artistic director and choreographer of the Kinesis Project Dance Theatre, are premiering a piece inspired by the vulnerability that came to light after Hurricane Sandy - both in structures and in people.

The signs have a graceful beauty that reflect the quality of the Direct Embed process: highly durable but totally integrated into the substrate materials.

Renovations at the Toronto Reference Library aim to transform the library experience and reposition the TRL at the heart of the community. Entro’s role in the TRL renovation has focused on the wayfinding design for the entire site, including appropriate naming of signage for the collections.

Abbott Miller, Design and Content

Pentagram Partner Abbott Miller has published a monograph called Design and Content.

Cloud Gehshan Associates will develop a signage, wayfinding, and environmental enhancements plan for the Independence Visitor Center, which provides visitor services and amenities such as on-site ticketing for over 60 tours and attractions, multilingual visitor service representatives, free historical films, and the Independence Store gift shop.

Leslie Gallery Dilworth

Leslie Gallery Dilworth, former CEO of SEGD, has published a new book on how architectural design principles can be applied to creating an ideal personal and professional life.

The Buzz

SEGD's List of relevant links from the web.

Ideo.org has released the latest iteration of the Design Toolkit, their Human Centered Design materials. Replace the developing world focus and look at this toolkit through the eyes of an XGDer working on solving city problems and suddenly it becomes a hugely valuable methodology for you.

This fall, IIT Institute of Design is hosting a new, hands-on event called BarnRaise October 13-15, 2014. Space on the teams is limited, so hurry and register to join a team today! 


Jonathan Glancey explores the enduring appeal of these quaint but powerful pictograms.

EDRA, the Environmental Design Research Association has a call for papers for their LA conference to be submitted before the 22 September.


Research on the Landscape of Accountable Healthcare from EDRA in conjunction with the New York School of Interior Design describes how a patient focus is changing an industry. Lots of great information to build a case for better communication within the hospital system.

Why do images of nature have such a positive impact on us? Is it the colors? The patterns? Or the shapes?

The Eurostar ticketing/check-in kiosk area at London’s St. Pancras rail station now has a mega-HD resolution video wall, running a dozen tiled Samsung displays to create a 1080x23040 resolution horizon wall. In spite of its commercial raison d'être, it's notched-up, more integrated digital signage that's utilitarian yet playful and engaging.


An obvious solution perhaps, but it looks fun to use.

Good description and analogy of the difference between UX and UI.

"The bowl is a container for the information like a browser or server, and as shown, the spoon is the UI. The UX, on the other hand, is how all of the components come together. The cereal in the bowl, milk poured in, spoon sticking out has everything needed to enjoy a nice bowl of cereal."

If you are interested in Design Thinking and applying it to the worlds more pressing problems, here is the place to start. The Global Agenda Councils of the World Economic Forum.Start with the Global Agenda Council on the Future of Cities. Make sure to look at the list as there are many more that are relevant to XGDer's.