Explore Experiential Graphic Design

Playhouse Square, Cleveland, Ohio

Taking the Stage

Dramatic placemaking and digital technology combine to shine new light on Cleveland, Ohio’s, historic theater district. You'll see this project and other innovative digital experiences at Xlab 2014!

Traci Sym & Daniel Meyer, Second Story

Daniel Meyers is a creative director and architect. Traci Sym is an experience design director and performer. They’re a dynamic duo at Second Story, the Portland, Ore.-based interactive studio (part of SapientNitro) that merges digital technology with spatial architecture and narrative storytelling. Join them at Xlab 2014 Nov. 6 in New York!

Tell us a little about Second Story. What sets it apart from other studios? What is the “Second Story”?

14 eg feature articles header

Contributing Members Blog

Thu, 10/02/2014 - 12:59am
Posted Thu, 10/02/2014 - 12:59am in Justin

By Justin Molloy

Emmaus House, Atlanta
Wed, 09/03/2014 - 11:26am
Posted Wed, 09/03/2014 - 11:26am in Pat

By Lynne Bernhardt

We were astounded by the creativity and enthusiastic participation of all our members who took part in Design Improv(e) during the 2014 SEGD Conference in Atlanta.

SEGD CEO Update August 2014
Wed, 09/03/2014 - 11:17am
Posted Wed, 09/03/2014 - 11:17am in Clive

By Clive Roux, CEO

You all know the feeling: While you are in the thick of things, it does not seem as if much is moving. That is until you have a moment to stop and look back on where you have come from. That is the kind of summer SEGD is having.

Member News

Train line names are boring, so they created new ones devoted to music, pasta, fashion, sins — all the things that make city life worth living.

The contract award allows iZone Imaging to continue delivering interpretive, wayfinding, and informational signage to educate and safely guide visitors through the country's world-renowned National Parks System.

The National Lighthouse Museum is set to open the first phase of inaugural exhibits designed by LHSA+DP for their Educational Resource Center.

LYD's work will populate the two hangers housing the Delta Airlines Flight Museum with aircraft from the Delta collection, including their pivotal cropduster.

The Buzz

SEGD's List of relevant links from the web.

The Smart Cities Group and the Media Lab both have multiple resources that can help you if you are working on a smart city project.

Digital signage can do that? Interesting little factoid for you to use about the use of digital signage in a very simple form of experience design.

Designer Nikki Syliantengcreated her humorous website To Park Or Not To Park,inspired by the absurdity of parking signs in cities like Los Angeles. She probably didn’t foresee fixing the broken system of parking signs like those in LA herself, but that might just be what she has achieved!

Business Week reports on the development of feedback systems in retail that mirror the development of web analytics 10 years ago that will lead to the design of new interfaces and engagements between people and organizations in the environment that are compelling and measurable.