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You can't miss Xlab 2014

The must attend XGD event of the year will feature top global design visionaries creating digital experiences! Register now!

Airport and Transportation Workshop highlight
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Flying Into Dallas/Fort Worth International Airport

Don't miss this two-day event jointly organized by SEGD and ASMN!

webinar main highlight
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Get Educated on the Hottest Design Disciplines!

Get access to webinars and courses that will enhance your designer's toolbox!

Explore Experiential Graphic Design

Deborah Sussman, FSEGD

Deborah Sussman, FSEGD, the diminutive powerhouse of environmental graphic design, died August 20 in Los Angeles after a battle with cancer. She was 83.

SFO Wayfinding, Interview with Vicki Sundstrom

Innovating the Passenger Experience at SFO

Vicki Sundstrom, PE, started her career as a traffic engineer in Landside Operations at San Francisco International Airport. Today, she manages the signage program that helps SFO’s 41 million annual domestic and international travelers navigate four terminals and seven boarding areas. She will be a keynote speaker at the SEGD/ASMN Airport & Transportation Workshop September 25-26, sharing how SFO continues to innovate the passenger experience.

14 eg feature articles header

Contributing Members Blog

Jim Bolek Fence Project
Tue, 07/29/2014 - 10:40am
Posted Tue, 07/29/2014 - 10:40am in Pat

I Have Not Lost My Marbles

By Jim Bolek

When my wife Sheila and I restored our house 27 years ago, we built a block wall around the backyard to keep in our dogs and kids, and keep out other dogs and kids. But we wanted to be good neighbors, so the wall was only four feet tall. (We had small kids and non-jumping dogs.) We could talk across the fence, keep tabs on yards when neighbors weren’t home, see their dirty laundry, and so on. Nude sunbathing was out, but that was rarely an issue.

Wed, 07/02/2014 - 8:14am
Posted Wed, 07/02/2014 - 8:14am in Pat

By Sharon Jiskra Brooks

I was invited to speak recently at an SEGD Chicago chapter event.

The event took place early in the morning, on an upper floor of one of the many great towers right in the heart of downtown Chicago.

Though some might compare the eclectic backgrounds of this group to that of Chicago’s original “Breakfast Club,” this group comes together on their own terms to pass the time, schooling themselves on various trending topics impacting their careers.

Wed, 06/18/2014 - 8:29am
Posted Wed, 06/18/2014 - 8:29am in Pat

By Teresa Cox, APCO Graphics

The challenges women have always faced in the workplace—imbalances in leadership, unequal pay, juggling work and personal life, and living down feminine stereotypes—are still alive and well for women in EGD, despite the more liberal nature of the design world.

These realities create both frustrations and opportunities, said participants on SEGD’s Women in Design panel at the 2014 SEGD Conference in Atlanta June 5-7.

SEGD Wayfinding Photo Challenge
Tue, 06/10/2014 - 3:22pm
Posted Tue, 06/10/2014 - 3:22pm in Pat

Perkins + Will’s Atlanta Branded Environments team hosted the SEGD Wayfinding Photo Challenge for attendees of the 2014 SEGD Conference. It was a great way to add even more fun to the conference and explore the power of social media as a tool for placemaking and economic development.

More and more, we are seeing how regular citizens with camera-enabled smartphones can help shape the future of a city’s brand. Our goal was to provide further evidence of this changing power structure in the field of design.  

Mon, 05/19/2014 - 5:10pm
Posted Mon, 05/19/2014 - 5:10pm in Pat

Local designers give tips on things to do and places to go when you come to Atlanta for the 2014 SEGD Conference June 5-7, 2014!

SEGD May Update
Thu, 05/15/2014 - 4:13pm
Posted Thu, 05/15/2014 - 4:13pm in Clive

2014 is developing well for SEGD as we continue to improve our programming quality, participation, and growing membership.

With our annual conference coming up in three weeks, you can feel the excitement building. Conference materials are rolling into the SEGD office. Steve Carlin, our 2014 Conference Chair, has put together an amazing program. Registrations are rolling in and approaching the San Francisco levels already. Designers are starting the stampede to Atlanta and looking at the activities planned, it’s no wonder!

Tue, 05/13/2014 - 11:15am
Posted Tue, 05/13/2014 - 11:15am in Pat

Local designers give tips on things to do and places to go when you come to Atlanta for the 2014 SEGD Conference June 5-7, 2014!

Georgia has earned its reputation as the top state for barbecue...we're just saying. Asking me to name my favorite BBQ restaurant is like asking me to name my favorite child...but I'll give it a go:

Thu, 05/08/2014 - 12:35pm
Posted Thu, 05/08/2014 - 12:35pm in Kenji

Hello, I am a graphic designer working for SmartDesign Group in Vancouver, BC.
Smart Design Group is a multi-disciplinary commercial design company, with extensive global experience in the Retail, Travel, Duty Free and Hospitality sectors.
Every day, millions of people around the world eat, drink, shop and work in spaces created by SmartDesign Group.

A Call to Action: An Experiential Future
Fri, 04/18/2014 - 1:54pm
Posted Fri, 04/18/2014 - 1:54pm in Justin

Design education is currently facing one of the most significant shifts since computers were integrated into design nearly three decades ago. You could call it a turning point, a shift, or a call to action. The reality is that the design foundations taught today are simply not enough to prepare emerging designers for practice in a rapidly changing, digitally embedded, experiential-driven world.

Wed, 04/16/2014 - 10:29am
Posted Wed, 04/16/2014 - 10:29am in Mariam

Local designers give tips on things to do and places to go when you come to Atlanta for the 2014 SEGD Conference June 5-7, 2014!

Zagat's Christopher Hassiotis has put together a list of restaurants you can't miss during your visit to Atlanta, including King + Duke, where you can order the "King," a one-kilo, bone-in rib-eye steak for two.


Member News

Leslie Gallery Dilworth

Leslie Gallery Dilworth, former CEO of SEGD, has published a new book on how architectural design principles can be applied to creating an ideal personal and professional life.

The Hall of Fame designed by Gallagher & Associates is an evocative and emotional experience highlighting the history and drama of the game, the emotions of the players, coaches, and fans, and the traditions of the "Saturday" game.

The program features a new brand identity ‘crest’ interpreted in circular bronze and frosted glass elements prominently located at main entrances and secondary gateway entrances throughout the campus.

A vibrant wayfinding system and landscape architectural improvements helped turn a site of individual institutions and programs into a collaborative and unified campus that accommodates all users for ease of access and strong sense of place.

When Arrowstreet developed a comprehensive sign and graphics package for the Boston Public Library, they specified APCO's FullView system for all room identification and stack signs. A large number of custom signs provide effective wayfinding and identification but also uphold the design integrity of the historically significant facility.

Rowmark's new line of textured MetalGraph Plus® products combine the look of brilliant metal with a classic textured finish in a UV stable, outdoor weatherable, and moisture resistant sheet.

David Rockwell and George C. Wolfe continue their collaboration, with 18,000 sq. ft. of exhibition space on the American civil rights movement and global human rights issues.

Partner Natasha Jen and her team designed an identity for the exhibition titled Township of Domestic Parts: Made in Taiwan, which explores the idea of private domesticity inverted as public space.

The best way to raise awareness — and get people in the doors — was to talk about all a new library would offer, and in so doing perhaps change some preconceptions about what a library is. And it worked! The place is packed with lots of new faces. Attendance is up. People continue to donate. Everyone involved seems happy, and a bit better informed.

Orson Welles from Revisiting the Sixties

Portraits from Revisiting the Sixties, the book of photographs by Ronald Shakespear, FSEGD, are on exhibit at the Lavarden Museum Platform in Rosario, Argentina, through September.

The Daniels Spec­trum and Rotman School of Manage­ment expan­sion are among ten international architectural projects that demonstrate how innovative design complements good business strategy.

White Design Studio (Cincinnati) conceived the recently completed Apex Customer Experience Center in Mason, Ohio, as part of a brand identity, graphic guidelines, and message architecture program for the global company specializing in supply-chain efficiency.

The Buzz

Relevant links from the web.

Good description and analogy of the difference between UX and UI.

"The bowl is a container for the information like a browser or server, and as shown, the spoon is the UI. The UX, on the other hand, is how all of the components come together. The cereal in the bowl, milk poured in, spoon sticking out has everything needed to enjoy a nice bowl of cereal."

If you are interested in Design Thinking and applying it to the worlds more pressing problems, here is the place to start. The Global Agenda Councils of the World Economic Forum.Start with the Global Agenda Council on the Future of Cities. Make sure to look at the list as there are many more that are relevant to XGDer's.

Eye tracking is used for a wide range of research applications, from studying Alzheimer's Disease to monitoring shoppers' in-store behavior. The Tobii Eye Tracking Conference in Washington, D.C., September 11-12 will focus on the state of the art and technology.

Slate shared Roman Mars' 99% Invisible podcast on architectural wayfinding cues at airports such as Atlanta Hartsfield-Jackson International (designed by Gresham Smith and Partners). Mars said the environment "tells you everything you need to know about where to go."

These five quotes from this year’s conference in Atlanta stood out as great lessons for any experiential designer.

San Francisco International Airport has unveiled a new wayfinding beacon system that helps visually impaired and blind travelers navigate the airport using their smartphones.

President Obama signed into lawa bill that passed Congress with unanimous support. A bill that could fundamentally transform the way citizens interact with their government. This legislation could also create an entirely new, trillion-dollar industry right here in the U.S. It could even save lives. This announcement is a critical step in enabling the use of big data to drive more meaningful interactions between knowledge and the built environment.

A good discussion about megatrends and some great insights into the incorrect assumptions we make about how technology will change our daily lives.

An inspirational perspective on the role that designers can play in changing the world as the creators of the experience and interface between technology and people as EGD moves from static analog solutions to digital dynamic solutions.

The design of interfaces beyond the traditional desktop such as mobile and in the environment requires the identification of context and a flexible approach to interface design.