2012 SEGD International Symposium
Design, Innovation, Collaboration
April 27, 2012
Victoria and Albert Museum
The second SEGD International Symposium returned to the V&A in April 2012 to celebrate DESIGN • INNOVATION • COLLABORATION. The symposium was held in conjunction with the V&A's much-anticipated survey of post-war design in Britain, British Design 1948-2012: Innovation in the Modern Age.
Innovation and collaboration are radically transforming the process and the products of design for the built environment. British designers David Adjaye, Kenneth Grange, Malcolm Garrett, Dinah Casson, Mike Dempsey, Julia Lohmann, Alex McDowell, and many others were on hand to explore the symposium theme.
Click here to see the Symposium programme.
Rivermeade Signs was the Presenting Sponsor of the International Symposium. Principle Group was the sponsor. Push provided printing services.
- David Adjaye, award-winning architect and principal of Adjaye Associates, London. Adjaye's recent and ongoing work includes the Nobel Peace Center in Oslo, the Denver Museum of Contemporary Art, the Moscow School of Management, and the National Museum of African-American History and Culture in Washington, D.C.
- Kenneth Grange, founding Pentagram partner and designer of such iconic objects as the Kodak Brownie camera, Parker pens, Kenwood mixers, and London's redesigned black cabs. Grange's work is featured in the V&A's upcoming exhibition British Design 1948-2012: Innovation in the Modern Age.
- Malcolm Garrett, RDI, partner and creative director in the London-based communications design group 53K. Perhaps best known for his design work for musicians such as the Buzzcocks, Duran Duran, Simple Minds, and Boy George, his acknowledged passion is design for interactive media.
- Rob McIntosh, creative director at frog, whose recent work includes next-generation immersive communication models, driving projects related to the future of connected cities, the digital media sphere, and automotive industries
Patricia Austin, Central Saint Martins College of Art and Design
Dinah Casson, Casson Mann
Mike Dempsey, Studio Dempsey
Peter Dixon, Prophet
Julia Lohmann, designer
Alex McDowell, Minority Report production designer
Jason Singh, V&A resident musician and beatboxer
Paul Traynor, Light Bureau
Richard Wolfströme, Wolfströme Design
V&A Curator Ghislaine Wood introduced British Design 1948-2012: Innovation in the Modern Age. Then, participants witnessed a unique and inspiring conversation between two great British designers: Malcolm Garrett and Kenneth Grange (whose iconic product design work is included in the exhibition). The session also included short clip presentations by Mike Dempsey, who has created stamps for the Royal Mail as well as film titles for Ridley Scott; Dinah Casson, principal of award-winning exhibition design firm Casson Mann; and Alex McDowell, film production designer who has contributed to such iconic films as Minority Report, Charlie and the Chocolate Factory, and Fear and Loathing in Las Vegas.
Innovation: Out of the Box
What if signs could be media surfaces? How can social experiences enhance our perception of the built environment? How is technology driving innovation in Environmental Graphic Design? Rob McIntosh of frog (Munich) shared his vision of the future of communication, and design educator Patricia Austin of Central Saint Martins College of Art and Design addressed new media design for urban and community environments.
New Sounds Good
Jason Singh, V&A Artist-in-Residence, shared his work through the mediums of sound, music, photography, poetry, and moving image.
Is design better and stronger created with one singular vision or should design be democratic--bringing diverse talents, expertise, and perspective together in a combined vision? This session included perspectives from Paul Traynor, Peter Dixon, Julia Lohmann, and Richard Wolfstrome.
Architecture and the Art of Collaboration
A conversation with Moira Gemmill, the V&A's Director of Design, and David Adjaye, Adjaye Group