Xlab 2011: The Design of Location
XLab 2011: The Design of Location --- SEGD's premiere innovation event connecting design, technology, and communications in the built environment, was held November 3, 2011, at Eyebeam Art + Technology Center in New York.
Xlab 2011 explored the location-based navigation technologies that are radically changing how people experience physical spaces. The one-day event brought together technology, design, and interaction experts in a collaborative, provocative, and thoroughly unconventional format.
Xlab participants played interacative games, enjoyed lively short-clips presentations, and heard from experts on the cutting edge of location-based technology and design. Speakers included:
• Vivian Rosenthal, CEO of GoldRun, innovative producer of augmented reality (AR) promotional tools
• Philip Stanger, CEO of Wifarer, a pioneer in indoor positioning technology
• Melissa Lefkowitz, American Museum of Natural History, which launched the world's first indoor wayfinding smartphone app, guiding visitors through 46 exhibition halls in 26 buildings
• Colin Ellard, author of You Are Here: Why We Can Find Our Way to the Moon, but Get Lost in the Mall and Director, Waterloo Laboratory for Collaborative Virtual Environments
• Patrick Hofmann, Senior User Experience Designer for Google Maps, whose specialty is navigational design, wayfinding, and iconography
• Mark Shepard, artist, architect, and 2011 Eyebeam Fellow, whose research touches on mobile media and its ramifications for architecture and urbanism
• Abby Suckle, FAIA, President and Founder, CultureNow and Museum Without Walls
• Adam Carey, VP Client Services Director, mobile design and development agency Imano
• John Geraci, Founder, Appify, DIYcity, and outside.in
• Kiyo Kubo, CEO and Founder, Spotlight Mobile
• Michael Luck Schneider, Interaction Designer, ESI Design
• Greg Tran, Harvard School of Design
Xlab's 2011 Presenting Sponsor was Daktronics.
Xlab's App sponsor was VGS.
Xlab's Founding Patrons were Four Winds Interactive and Prysm.
