Minimalism at MAXXI
(8.23.2011) –– At Rome's new National Museum of XXI Century Arts (MAXXI), architect Zaha Hadid asks visitors to ponder the relationships between art and architecture, museum and contents.
It was the task of ma:design to interpret Hadid's architectural vision in an environmental graphics program. The result is a minimalist signage and wayfinding system that guides visitors through MAXXI's exploration-inducing landscape of ramps and and sinuous curves. With its sculptural white-on-white signage elements and three-dimensional gallery maps, the program choreographs a groundbreaking interplay between architecture and environmental graphics.
The project was an Honor winner in the 2011 SEGD Design Awards Program.
The full story appears in the latest issue of segdDESIGN.
Photos: Rossano Ronci/Cesare Querci