Beauty and Brains
Set on one of the prettiest pieces of real estate in Manhattan, The Rockefeller University is among the most respected research institutions in the world. Reflecting that research focus, Calori & Vanden-Eynden / Design Consultants created a signage and wayfinding program with arched forms informed by the soft curve of chromosome pairs.
The combination of traditional materials (including oxidized bronze), sans-serif type, and simple forms make the signs look like they have always been there and unify the campus' mix of classical architecture and contemporary buildings.
On October 13 in Boston, SEGD holds a workshop on Campus & Urban Wayfinding. Detailed program information will be announced soon, so stay tuned!
Photos: Elliott Kaufman