SEGD Premieres Xlab: New Ideas, New Technologies
Date: September 6, 2011
Release: Immediate
Contact: Pat Knapp, 513.751.1383, pat@segd.org
SEGD Premieres Xlab: New Ideas, New Technologies
Washington, D.C. - Xlab, SEGD's new innovation event connecting design and technology, will premiere in New
York City November 3 at Eyebeam Art + Technology Center, 540 West 21st Street. Registration opens today.
Xlab 2011: Design of Location will explore the location-based navigation technologies that are radically changing how people experience physical spaces. The one-day event will bring together technology, design, and interaction
experts in a collaborative, provocative format that will include interactive games, a smartphone app, and short clips presentations as well as talks by designers and clients on the cutting edge of location-based technology.
Speakers will range from tech entrepreneurs to clients and designers, including:
- Vivian Rosenthal, CEO of GoldRun, innovative producer of augmented reality (AR) promotional tools
- Philip Stanger, CEO of Wifarer, a pioneer in indoor positioning technology
- Linda Perry-Lube, Chief Digital Officer at the American Museum of Natural History, which launched the world's first indoor wayfinding smartphone app, guiding visitors through 46 exhibition halls in 26 buildings
- Colin Ellard, author of You Are Here: Why We Can Find Our Way to the Moon, but Get Lost in the Mall
- Patrick Hofmann, Senior User Experience Designer for Google whose specialty is navigational design, wayfinding, and iconography
- Mark Shepard, artist, architect, and 2011 Eyebeam Fellow, whose research touches on mobile media and its
application to architecture and urbanism.
"We're designing an event that will help designers, technology integrators, and clients discover the important innovations in location-based technology and learn how to apply them in their work," says Phil Lenger (Show+Tell, New York), who is co-chairing the event with Leslie Wolke (Leslie Wolke Consulting, Austin). The program will focus not only on the latest location-based tools, but how they can be applied in the creation of compelling physical environments.
Choosing Eyebeam as the venue for Xlab 2011 underscores the event's focus on emerging technologies and how
they are increasingly shaping our sense of place, says Wolke. "Eyebeam's mission to promote the role of new media in our culture syncs with our goal to share how new media and technologies may be game-changers in the design of physical spaces," she adds. "And Xlab participants will enjoy Eyebeam's amazing venue in Chelsea."
The event will also include a November 2 opening reception at a venue to be disclosed. For more information about Xlab 2011, visit the SEGD website, www.segd.org.
The Presenting Sponsor of Xlab 2011 is Daktronics. For information on available sponsorships, contact Sara
Naegelin, sara@segd.org.