In 25th Year, SEGD Design Awards Get New Name
Date: November 16, 2011
Release: Immediate
Contact: Pat Knapp, pat@segd.org, 513.751.1383
In 25th Year, SEGD Design Awards Get New Name
2012 Jury Chair is Limited Brands Architect Edwin Hofmann
WASHINGTON, DC - In its 25th anniversary year, the SEGD Design Awards Program-the only international competition recognizing excellence in communication design for the built environment-has a new name and identity reflecting its increasingly global profile.
Entries for the 2012 SEGD Global Design Awards are now being accepted at SEGD's online entry site. The program deadline is January 31, 2012, with a "late deadline" of February 14, 2012.
Launched in 1987 to honor excellence in environmental graphic design, the program has grown dramatically in the last 25 years and now attracts entries from around the world. Past winners have represented a wide range of project types, from wayfinding programs for hospitals and parks to environmental graphics for an airplane factory and a typographic "poem pavilion."
In 2011, the program attracted 450 entries from more than 30 countries. "This reflects not only greater awareness of SEGD around the world, but growing recognition of how environmental
graphic design can positively impact the built environment in a multitude of ways," says Edwin Hofmann, associate vice president of design for Limited Brands and chair of the 2012 SEGD Global Design Awards Program.
"Great EGD happens when cross-disciplined ‘creators' collaborate to develop inspired, information-rich, emotionally compelling experiential spaces," Hofmann continues. "We see the power and value of multidisciplinary thinking in outcomes like ESI Design's dreamy, high-tech corporate pavilion for the Shanghai World Expo as well as in relatively low-tech projects like a New Zealand student's brilliant typographic installation." Both projects were 2011 SEGD Design Award winners.
The program's new identity, designed by Pentagram partner Michael Gericke and his team, builds on the SEGD logo
and color palette. The graphic is a digital cube, portraying the multi-dimensional work and wide range of media in
the competition's entries.
"At 25, the SEGD Global Design Awards have come of age and deserve a grown-up identity all their own,"
says Gericke. "It's been amazing to see the growth of the awards program and the incredible quality of the entries
from around the world."
Entries in the 2012 program will be judged by a multidisciplinary panel led by Hofmann, an architect and founding member of the Victoria's Secret prototype design team. He and a cross-collaborative team define and develop emotionally compelling concept stores and flagships. They were recently responsible for creating flagship stores in New York, Chicago, and Hawaii and are now working to expand Victoria's Secret internationally. Before that, Hofmann was design director at Victoria's Secret Beauty and senior designer at Robert A.M. Stern Architects. He is a member of the SEGD Board of Directors.
Other 2012 jury members include:
Katie Bevin, a junior environmental designer with Frost Design's environments team in Sydney, Australia and 2011 SEGD Design Awards Honor winner for her site-specific typographic installation. Her work has been recognizedwith several other national and international awards, including the New Zealand Best awards for 2010 and 2011 and the International Society of Typography Design 2010.
Lucy Holmes, creative director and founding partner of Holmes Wood in London and former designer with Pentagram London. She has created design solutions and information graphics for wayfinding schemes including Tate, The National Gallery, the V&A Museum, the Natural History Museum, the British Museum, and the Centre for Contemporary Culture in Moscow.
Alan Jacobson, president of experience design firm ex;it. He has provided design leadership for organizations such as the Boston Symphony Orchestra, Johnson & Johnson, and Novartis, and his humanitarian efforts include community arts and entrepreneurial initiatives in genocide survivor villages in central Rwanda.
Rick Lincicome, executive vice president and principal of the Planning Design and Development Business Line at AECOM and former CEO of Ellerbe Becket, one of the world's oldest and largest design firms. He led Ellerbe Becket's emergence as the leading healthcare designer in the Middle East.
Kyle Reath, principal at GNU Group and formerly a founding principal of ellipsis..., and principal and managing director of EGD at Jacobs Engineering. He has led signage and wayfinding projects for the Metropolitan Museum of Art, Citicorp Center, and Mineta San Jose International Airport as well as programs for brands such as Apple, Nike, Cisco, and Kaiser Permanente.
Lucinda Sanders, RLA, FASLA, CEO and partner of OLIN. With an emphasis on achieving places of social purpose and ecological sensitivity, her restorative landscapes combine her interest and talents in urbanism with social and natural systems, philosophy, and art. Her recent work includes HemisFair Park Master Plan in San Antonio and Comcast Center Plaza and Central Delaware Riverfront Master Plan in Philadelphia.
Luke A. Snider, who leads design for Procter & Gamble's Baby Care, North America. A champion of the Design Thinking process, Luke works to identify consumer insights and opportunities, develop meaningful innovation, and push team members to think outside their comfort zones. Prior to joining P&G, he served as the director of design and development for the oneCARE Company.
Winners of the 2012 SEGD Global Design Awards will be announced at the 2012 SEGD Conference June 8-9 in Brooklyn and Manhattan.
For an archive of award-winning projects, including photos, project descriptions, and jury comments, visit www.segd.org/design-awards/index.html.
About SEGD
Founded in 1973, SEGD (the Society for Environmental Graphic Design) is the global community of people working at the intersection of communication design and the built environment. Through educational programs, research, and publications, SEGD's mission is to provide learning opportunities and resources for professionals involved in EGD, promote the importance of the discipline in establishing place, and continue to refine standards of
practice for the field.