EuroTour Rolls in October
(9.20.2011) -- SEGD will introduce itself in Amsterdam, Berlin, Lisbon, and London during the 2011 SEGD European Tour October 12-19. Following our successful Minding the Gap symposium in London last year, the tour is designed to expand SEGD's international community, increase awareness of SEGD, create alliances with European design organizations, and promote cross-disciplinary and cross-cultural exchange.
"Our Minding the Gap symposium in September 2010 was a great success and we saw the value in engaging people in what SEGD is about," says Alex Wood, principal of Holmes Wood (London) and chair of the SEGD Board of Directors' International Expansion Committee. "We believe that European designers can benefit from the resources and knowledge base SEGD provides and, at the same time, SEGD's members from other parts of the world can learn from their European counterparts."
"We are all enriched when we share our stories and our experiences. No doubt the SEGD community will be strengthened as we better understand the diversity of approaches and philosophies found in Europe," says David Gibson, FSEGD, managing director of Two Twelve (New York) and a past SEGD president. Gibson and Alex Wood, principal of Holmes Wood (London) and a member of the SEGD Board of Directors, are co-chairs of The European Tour.
In each city, SEGD is partnering with designers and national and local design organizations. Local guest speakers will present current projects while Wood and Gibson will introduce attendees to environmental graphic design, SEGD, and the SEGD Design Awards, and encourage dialogue between SEGD and the local design communities.
The schedule includes four stops:
Amsterdam, October 12, 2011
Association of Dutch Designers (BNO)
Guest speaker: Frans Bevers, OPERA Amsterdam
London, October 13, 2011
Somerset House, Strand
Guest speaker: Keith Bradshaw, lighting designer, Speirs + Major
Berlin, October 18, 2011
International Design Center Berlin
Guest speakers: Helmut Ness (Fuenfwerken Design AG) on "TypeWalk Berlin" and Dietmar Mühr (Plex GmbH) on "Spacial Branding: Designing Brand Spaces for Volkswagen (Autostadt Wolfsburg)"
Lisbon, October 19, 2011
Offices of P-06 Atelier
Guest speakers: Nuno Botelho de Gusmão, P-06 Atelier and João Luís Carrilho da Graça, JLCG Architecture
SEGD members Sander Baumann (designworkplan, Amsterdam), Elise de Jong (Waysigning LLC, New York and Amsterdam), and Nuno Gusmão (P-06 Atelier, Lisbon) are helping coordinate the events.