Studio SC Designs New Campus Wayfinding

Studio SC (Seattle) is designing the exterior campus wayfinding program for the University of Washington, Tacoma. A recent mockup review on site was well received by students, staff, and faculty. The new signage will unify the campus buildings while subtly and effectively guiding students and visitors to and around campus. The directories will also highlight nearby retail options and cultural attractions.

Relevant Links: 


Convergence NEXPO

The 2014 SEGD Conference offers NEXPO 2014, an exciting exhibiting opportunity to showcase your company’s capabilities and products to a targeted audience of international design

For information about being a NEXPO Exhibitor, contact Sara Naegelin, [email protected], phone 202.489.8977, or Jennette Foreman, [email protected], phone 202.638.5555.

2014 NEXPO Exhibitors

3A Composites
3M Commerical Graphics
ABC Sign Products
Alchemy Dimensional Graphics
ALPOLIC-Mitsubishi Plastics Composites America
Andrusko Group
APCO Sign Systems
Arlon Graphics
Atlas Sign Industries
Bitro Group
DSA Phototech
Excellart Sign Products
Federal Heath Sign Company
Gemini Incorporated
Georgia Printco
Icon Identity Solutions
Image Manufacturing Group
Innerface Architectural Signage
iZone Imaging
L+H Signs
Lucite International
Marcel Mächler Inc
Matthews International
Matthews Paint
Olee Creative
ORAFOL Americas
Renze Display
SH Immersive Environments (previously known as Systeme Huntingdon)
Signcomp, LLC
Visix, Inc.
Visual Magnetics
Winsor Fireform


Relevant Links: 


Convergence Tours

From public art to urban renewal, tours led by local SEGD members will showcase new offerings that make Atlanta a global city for design and innovation! 

Walking Tours

1: Piedmont Park and the Beltline  Sponsored by Site Enhancement Services
> |

Walking tour: Atlanta is a city of Trees! This outdoor focused tour starts off in Midtown at the Loews Hotel and ventures east to historic Piedmont Park and the northeastern segment of the Beltline.

2: Piedmont Park and the Atlanta Botanical Garden | Sponsored by Image Manufacturing Group |

Walking tour: This outdoor focused tour mirrors Tour 1 but maintains a closer proximity to the Olmstead designed Piedmont Park and focuses on the Atlanta Botanical Garden including the formal garden, greenhouses and forest.

3: Type Walk | Sponsored by Artcraft Display Graphics

Walking tour: Type Walk was created to show participants significant historical and contemporary typographical lettering that is integral to the urban landscape of Atlanta.

Destination Tours

4: Martin Luther King Jr. Museum and Carter Center |

Bus tour: This tour heads west to the historical neighborhoods where Martin Luther King Jr. lived, worked, and advocated for fundamental change. The Carter Center and Presidential Library consists of exhibits curated and designed by members of the SEGD community.

5: Old 4th Ward and Ponce Market Sponsored by Henry Incorporated |

Bus and Walking tour: Head into the historical 4th Ward Park where urban revitalization is shaping a new neighborhood of mixed use development and landscaped public space. See how the Beltline has created a new urban experience for people to live, work, and play>

6: World of Coca-Cola and Centennial Olympic Park  | Sponsored by DeNyse Companies |

Bus tour: It all started here in Georgia. Atlanta is home to Coca-Cola’s global headquarters, and the secret recipe. Experience the World of Coke, with its iconic environmental graphics, and museum experience designed by members of the SEGD community. Situated within the Atlanta Centennial Olympic Park, experience the space where the world convened for the 1996 Olympic Games.

7: CNN Center and Centennial Olympic Park |

Media giant Turner started in Atlanta in the 1970’s as a local station called WTBS. The media giant changed the world with a 24-Hour news concept in 1980 called Cable News Network. Today Atlanta remains CNN’s World Headquarters. This tour will give you a behind the scenes look at the media and news world situated alongside other venues such as the Philips Arena and the Centennial Olympic Park, all developed in the lead-up to the 1996 Atlanta Olympic Games.


Relevant Links: 

Pentagram Wayfinding for John Lewis

Pentagram Partners Harry Pearce and William Russell have designed a new in-store wayfinding system for John Lewis' newly opened store in York.

Pearce and his team developed a typographic structure for the signage, using shifting point sizes to denote floors, departments, and services.

Gill is used throughout, from the oversized numbers to the smallest line of type. For the purpose of readability, the entire system is black and white, in contrast to the multitude of colors that fill the store environment.

William Russell created double-sided internally-lit signs, framed with black powder-coated steel. Vertical totems sit on the shop floor and there are also wall mounted units and proportional hanging signs run throughout the store. An important aspect of the design process was the legibility and clarity of the signs to stand apart from the other signage throughout the store. Always appearing at the same level, the hanging signs are positioned in such a way that people will always know where to find what they’re looking for.


Relevant Links: 

Alexander Isley Continues Work with Girl Scouts

Alexander Isley was asked by long-term colleagues at Girl Scouts of the USA to help introduce a new extended learning and leadership development curriculum. Their mission was to provide an introduction to schools, educators, and potential partners, showing how the Girl Scouts have committed their resources and expertise to developing a suite of curriculum-based, in- and after-school educational initiatives.

The firm helped the Girl Scouts team determine a communication plan and envision the contents of an informative overview. As part of the work, they devised an engaging introductory booklet that presents a series of case studies.

To capture the right spirit, artist and New Yorker contributor Tom Bachtell illustrated the piece. He did a wonderful job, underscoring the notion that communication (and education) can be smart, fun, and offered in ways that are unexpected.

Relevant Links: 

LHSA+DP Design a Children's Reading Room

Lee H. Skolnick Architecture + Design Partnership (New York) designed a magical interior for the toddlers to tweens who will be the main users of the new 5,000 sq.ft. Children's Reading Room of the East Hampton Library. Located in a new wing of the East Hampton Library designed by Robert A. M. Stern Architects, the space includes a windmill waiting area, a beach-themed toddler area, a boat-shaped reception desk as well as a separate tweens reading and meeting area.

Relevant Links: 

Entro Designs Wayfinding for Canada's Aura Tower

Aura at College Park is Canada’s tallest condominium tower with 180,000 sq. ft. of retail space featuring premier North American retailers. As a compliment to Aura’s stunning architecture, Entro (Toronto) designed a wayfinding package to extend the Aura brand, while remaining subtle and functional.

Located in downtown Toronto, Aura connects with Toronto’s PATH. To address the challenges associated with wayfinding, the design team considered all aspects of signage, including typeface (for legibility), materials, lighting, sizing, and strategic placements.

Working closely with Canderel and Graziani + Corazza Architects Inc., Entro was able to develop a practical and consistent solution that gracefully integrates with Aura’s sophisticated architecture.

Relevant Links: 

OpenEye Partners with Banner Managed Communication

Business communication specialist Banner Managed Communication has announced a new strategic partnership with global digital media consultancy OpenEye. OpenEye specializes in the design and creation of digital in-store experiences that enable retailers to engage more effectively with customers.

BMC and OpenEye will collaborate in delivering advanced visual technologies to consumer brands both in the UK and mainland Europe. The partnership will combine the strengths of two companies that fully understand the need for cohesive multichannel marketing strategies.

Bryan Meszaros, managing partner of OpenEye said, "We welcome the opportunity to work with a marketing communications company that has a heritage rooted in creating effective multichannel campaigns. By leveraging our experience and expertise in digital merchandising we feel this will create an unique opportunity for us to collaborate on exciting initiatives.”

Relevant Links: