Alexander Isley was asked by long-term colleagues at Girl Scouts of the USA to help introduce a new extended learning and leadership development curriculum. Their mission was to provide an introduction to schools, educators, and potential partners, showing how the Girl Scouts have committed their resources and expertise to developing a suite of curriculum-based, in- and after-school educational initiatives.
The firm helped the Girl Scouts team determine a communication plan and envision the contents of an informative overview. As part of the work, they devised an engaging introductory booklet that presents a series of case studies.
To capture the right spirit, artist and New Yorker contributor Tom Bachtell illustrated the piece. He did a wonderful job, underscoring the notion that communication (and education) can be smart, fun, and offered in ways that are unexpected.