Syntech Expands Product Mix

Syntech Thermoform signs

Syntech Architectural Signage (Burlington, N.C.) has broadened its ADA signage offering.

The company now offers two integral signage solution processes: thermoforming and photopolymer processing. The capability to thermoform raised graphic signage means new and unique design options, added durability for interior and exterior, and a new level of versatility. These new processes have been added to Syntech's custom architectural signage and Raster Braille tactile signage line up to provide a larger array of ADA signage solutions.

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Deborah Sussman, FSEGD, Dies at 83

Deborah Sussman (2013)

Deborah Sussman,FSEGD, the iconic designer and EGD pioneer who started her career as a protege of Charles and Ray Eames, died August 20 after a battle with cancer. She was 83.

Sussman, who co-founded the Los Angeles-based design firm Sussman/Prejza & Co. in 1980 with her husband Paul Prejza, was perhaps best known for her work on the bold and colorful graphics program for the 1984 Summer Olympic Games in Los Angeles. Since then, she has created groundbreaking work for a wide range of corporations, arts institutions, and cities. She was named an SEGD Fellow in 1991.

Read SEGD's tribute to Sussman, SEGD Fellows' comments about her life and work, and see links to the obituaries written in the national press.


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Anne Gordon Design Wins 2014 Sydney Design Award

Anne Gordon Design (Zetland, Australia) won a 2014 Sydney Design Award for their work on the Royal North Shore Hospital - Acute Services Building.

The Royal North Shore Hospital is one of Sydney's oldest research, healing, trauma, and teaching hospitals. The year 2009 marked the beginning of a huge redevelopment, a unique combination of private and public funding brought together under one consortium. BVN Donovan Hill architects designed the Acute Services Building, winning the bid with a design that used three colors. One building was going to replace the disjointed departmental campus scattered about in old buildings.

The architect's vision was that the colors cladding the outside wings of the building would be embraced internally to identify the lift cores, but it needed specialist wayfinding thinking, so Anne Gordon Design was asked to use the basis of their color scheme to solve and create a wayfinding strategy for the building.

Given the acute services are combined into a building with one main entrance, the legibility of the colored lift cores was central to the wayfinding strategy. The innovation was truly the use of color as a wayfinding tool to correspond with vertical circulation rather than the usual solution, which would have been to color code levels within a multi-story building.

The solution led to the translation of the external colors to each lift core, using the lobby ceiling "tongues" which protruded the internal corridor spaces, for that extra punch and connection to a color that was not only to assist users in finding their way, but help them remember their steps for the return journey. Anne Gordon Design ensured that they had the right balance of contrast for maximum legibility for the messages on the signs, without losing the purposefulness of the color strategy.

The clarity and directness of the wayfinding system is enhanced and enlivened by the use of color. Having a coherent visual strategy is essential to avoid confusing vulnerable and easily disoriented patients. In addition, a well balanced and attractive environment is of major importance to patients’ health and well being and to staff and user enjoyment.

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The Architecture and Design of David Rockwell

Widely admired for his sophistication, creativity, and exuberance, David Rockwell of the Rockwell Group (New York) is one of the leading architects, interiors architects, and set designers working today.

For over 30 years, he has explored his desire to imagine new worlds, tell stories, and engage with others. This interest is rooted in his sense of play and possibility, an endless curiosity that continually drives him to ask, "What if?" What if you could step inside a crystal goblet? What if your environment transformed with every step? What if a restaurant could vanish at a moment's notice? What if your ultimate escapist fantasy was real?

What If…? presents a wide array of Rockwell's brilliant explorations of the rich intersection between architecture and theater. Through immersive imagery and behind-the-scenes details, Rockwell introduces readers to 35 projects, from initial driving idea through physical realization. Works include the famed Nobu Fifty Seven and the newcomer TAO Downtown in New York, the W Paris Opéra, the West Lobby at The Cosmopolitan in Las Vegas and the newly opened TED Theater in Vancouver; set designs for the Academy Awards, Kinky Boots and Hairspray; the Hall of Fragments at the 2008 Venice Architecture Biennale and Jamie Oliver's traveling teaching kitchen, the Food Revolution truck.

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Reissue of NYCTA Graphics Standards Manual: Act FAST!

In 1967 the New York City Transit Authority hired Massimo Vignelli and Bob Noorda of the design firm Unimark International to design a signage and wayfinding system that would solve the problem underground.

The work they delivered was the 1970 New York City Transit Authority Graphic Standards Manual. Perhaps unintentionally, the Standards Manual became one of the world’s classic examples of modern design.

In 2012—42 years after the Standards Manual was released—a rare copy was discovered in the basement of design firm Pentagram.

Now, under an exclusive agreement with the MTA, Jesse Reed and Hamish Smyth are scanning and printing every page for a full-size hardcover book.

The MTA agreed on the reissue with one condition: it will only be available during this 30-day Kickstarter campaign. After this campaign, the book will never be reissued again.

Click here to support the campaign and get a copy of the book.

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NSREC 2014: The Regulation of Signage

NSREC 2014

The National Signage Research & Education Conference, sponsored by The Signage Foundation Inc., (SFI) and the University of Cincinnati (UC) Colleges of Business and Design, Art, Architecture and Planning (DAAP), will take place October 8-9 at the Kingsgate Marriott in Cincinnati, Ohio. The conference has been approved for 11 certification maintenance units for planners. This year's focus is "The Regulation of Signs," and sessions will include:

  • Guide for the Regulation of Temporary Signs
  • The Economic Impact of Illuminated Signs
  • Building the Experience: Respecting Constraints While Pushing Variables (with Kelly Kolar and Mary Dietrich of Kolar Design)
  • On-Premise Sign Research Review
  • Viewing Signs through the Eyes of the Beholders: Perceptual Evidence from the American Grocery Shopper Survey
  • Economics, Behavior, and On-Premise Signs (with Craig Berger, Fashion Institute of Technology)
  • Evaluating Stakeholder Perceptions of Form-Based and On-Premise Signage Codes in Streetscapes

Early-bird registration is available through September 23.

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