News

Entro Designs Wayfinding for Canada's Aura Tower

Aura at College Park is Canada’s tallest condominium tower with 180,000 sq. ft. of retail space featuring premier North American retailers. As a compliment to Aura’s stunning architecture, Entro (Toronto) designed a wayfinding package to extend the Aura brand, while remaining subtle and functional.

Located in downtown Toronto, Aura connects with Toronto’s PATH. To address the challenges associated with wayfinding, the design team considered all aspects of signage, including typeface (for legibility), materials, lighting, sizing, and strategic placements.

Working closely with Canderel and Graziani + Corazza Architects Inc., Entro was able to develop a practical and consistent solution that gracefully integrates with Aura’s sophisticated architecture.

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OpenEye Partners with Banner Managed Communication

Business communication specialist Banner Managed Communication has announced a new strategic partnership with global digital media consultancy OpenEye. OpenEye specializes in the design and creation of digital in-store experiences that enable retailers to engage more effectively with customers.

BMC and OpenEye will collaborate in delivering advanced visual technologies to consumer brands both in the UK and mainland Europe. The partnership will combine the strengths of two companies that fully understand the need for cohesive multichannel marketing strategies.

Bryan Meszaros, managing partner of OpenEye said, "We welcome the opportunity to work with a marketing communications company that has a heritage rooted in creating effective multichannel campaigns. By leveraging our experience and expertise in digital merchandising we feel this will create an unique opportunity for us to collaborate on exciting initiatives.”

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Hunt Design Brings Huell Howser's Career to Life

A new exhibit by Hunt Design (Pasadena, Calif.) celebrates the life and times of noted television journalist Huell Howser. Designed for Chapman University, installed in their Leatherby Library and funded by the Automobile Club of Southern California, the 700 sq.ft. permanent display illuminates Howser’s 45-year life on camera. A colorful timeline tracks Howser from the University of Tennessee to New York City and on to Los Angeles where he produced over 1000 human interest television programs, most notably KCET’s California’s Gold.

“Making an effective, largely static exhibit about a media personality is not easy,” says Project Designer Jennifer Bressler. “We tried hard to bring Huell’s dynamic personality to life with color, type, and image.” Large quotes from Howser’s famous exclamations punctuate the exhibit; family-style photos help interpret Howser’s journey from high school column writer to wildly popular TV host.

Separate displays highlight the interesting people and places that made California’s Gold so popular with millions of viewers for so long.

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Arsenal Media Acquired by Christie

Christie announced today that it has acquired Arsenal Media (Montreal), a digital signage agency specializing in experiential installations, interactive content, and strategic digital signage installations. Arsenal Media will become Christie Creative Media Services, operating within Christie’s Global Professional Services group.

Sean James, vice president, Global Professional Services, who will oversee this operation, said “Arsenal Media’s expertise in creating award-winning content, supported by a common thread strategy from concept to implementation, will allow Christie to broaden its digital signage capabilities.”

Past collaborations between Christie and Arsenal Media have included the Miami Dolphins’ BuzzWall, Sun Life Financial’s branded gesture-based display at the Dolby Theatre, and Christie’s award-winning 24K and 8K lobbies in Cypress, Calif. and Kitchener, Ontario.

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MACtac Helps Brighten Lives

In an ongoing partnership begun in 2005, MACtac (Stow, Ohio) teamed with nonprofit Portraits of Hope to help motivate hospitalized and disadvantaged children through public art works with creative therapy. After visiting 170 New York City laundromats as potential sites for laundromat beautifications and makeovers, Portraits of Hope narrowed it down to a selected six locations in the South Bronx and upper Manhattan. MACtac donated 10 rolls of IMAGin® JT5529BFD bubble-free adhesive vinyl.

The project culminated in a four-month exhibition beginning on May 16, with the official unveiling of the local laundromats and a surprise concert. The bright and colorful artwork is scheduled to run through the end of summer but is anticipated to stay up much longer, as determined by the participating laundromats.

Founded in 1995 by Ed and Bernie Massey, Portraits of Hope is a nonprofit program dedicated to improving the human condition through arts. The program develops creative national and international art projects that merge the production of dynamic public art works with creative therapy. Portraits of Hope is aimed at brightening and enriching the lives of children and adults who may be coping with adversity, hardship, emotional or physical trauma, or serious illness.
 

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