Creating the New Museum Experience: SEGD E&E Workshop August 21-22

WASHINGTON, DC – Museum directors, designers, technology integrators, architects, and media developers will converge in the world’s museum capital August 21-22 to explore how technology, storytelling, media, and interaction design can attract visitors and keep them coming back.

SEGD’s Exhibition & Experience Design Workshop will be held at a new, larger venue—the District Architecture Center—in response to overwhelming registrations. (It was previously slated at the downtown D.C. offices of architecture firm Gensler.) Limited capacity is still available at the workshop, which will kick off August 21 with project tours around D.C. and convene all day August 22 at the Architecture Center.

“Technology is increasingly important in exhibition/experience design and interactive storytelling. But visitors don’t come to museums to see the latest technology, they come for dynamic experiences they can’t get anywhere else,” says Patrick Gallagher, president and founder of global museum design consultancy Gallagher & Associates (Washington, D.C.). “New and emerging digital tools can help museums create engaging, memorable experiences, but they are techniques that need to be balanced with all of the interpretive tools at our disposal. At this workshop, we’ll share best practices and explore the high- and low-tech solutions that designers and museum directors use to create compelling experiences.”

The two-day workshop will explore the convergent and rapidly evolving practice of exhibition and experience design and how the lines between museums, corporate and visitor exhibitions, and retail are blurring.

Workshop leaders hail from a diverse range of contexts—from exhibition and experience design to web development, typography, science, and brand design. Keynote speakers include award-winning exhibition designers Richard Poulin (Poulin + Morris, New York) and Jonathan Alger (C&G Partners, New York), as well as Monotype type foundry director Allan Haley (Boston), groundbreaking exhibition director Wayne LaBar (ALCHEMY, Maplewood, N.J.), and Gretchen Coss, Gallagher & Associates’ director of business development.

Coss, Poulin, Alger, Haley, and LaBar will be joined by museum directors, technology integrators, media experts, web developers, academics, and retail strategists. Attendees are registered from a wide range of museums (The Newseum, the American Museum of Natural History, the Museum of Jewish Heritage); cultural institutions (National Aquarium, National Archives, Gates Foundation, Franklin Institute); colleges and universities (Corcoran College of Art + Design, University of California Davis, Harvard University, George Washington University); and numerous technology, architecture, and design firms.

“We’ll be looking at how ‘traditional’ exhibition design and retail design can learn from each other, and how media and interactive technology can be used to propel consumers into stores, museums, and other exhibition spaces,” says Justin Molloy, SEGD’s Director of Education.

For information about the event or to register, visit exhibitions.

For press passes, speaker information, or images, contact [email protected].

About SEGD

Founded in 1973, SEGD (the Society for Experiential Graphic Design) is the global community of professionals who create experiences that connect people to place. Through educational programs, research, and publications, SEGD’s mission is to provide learning opportunities and resources for professionals involved in EGD, promote the importance of the discipline in establishing place, and continue to refine standards of practice for the field.

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deFrost* with Carlo Giannasca

Carlo Giannasca, head of Urbanite at the Frost*collective (Sydney), explores wayfinding and signage in the built environment. Join deFrost* Talk#24 as Carlo provides insights into the fundamentals of designing an effective wayfinding system and discusses their process of delivering systems that enrich spaces and the lives of those who inhabit them.

August 14 at Frost* Design, Sydney, Australia. Click here to book.

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347K Downloads: KABOOM!

Working with the Chemical Heritage Foundation, Bluecadet (Philadelphia) developed an engaging chemical reaction game that fosters learning through scientific experimentation. ChemCrafter features retro, custom-illustrated characters and chemical reactions—accented by archival chemistry video clips. Try your hand at Water Experiments along with the character Wally, Acid Experiments with Audrey, or Salt Experiments with Sam. The app’s Chem-o-convertor measures energy released—allowing you to gain “coins” that unlock new experiments, equipment, and chemicals. Create surprising color changes, encounter fire and smoke, release various gases, and even shatter equipment as your achievements earn you an impressive set of trophy-room badges.

Bluecadet spent over a year conceptualizing, designing, and testing ChemCrafter—including review by a panel of three chemists to ensure accuracy. While Bluecadet tailored the app to ages 12-15, it has proven to have widespread appeal. Launched in April, the app has inspired a tremendous worldwide response, with over 347,000 downloads and counting.

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From High Art to Walmart: SEGD Exhibition & Experience Design Workshop

From High Art to Walmart: SEGD Workshop Explores the Converging Worlds of Exhibition and Experience Design

E&E Workshop scheduled for August 21-22 in Washington, D.C.

WASHINGTON, DC – Exhibitions are no longer confined to venerable institutions and museums. They’re virtual or they show up in shopping malls, on urban streetscapes, or in temporary pop-up venues. The lines between exhibition and retail design, information design, branding, and app design are blurring as well, with each borrowing techniques from the other.

What can an art museum learn from Walmart? How can social media and interactive technology propel consumers off their couches and into stores and museums? What does the nascent Internet of Things mean to museums, corporate visitor centers, and urban public spaces?

SEGD’s Exhibition & Experience Design Workshop—August 21-22 in Washington, D.C. —will focus on the convergence of the two disciplines and how designers are finding both high- and low-tech strategies to create compelling, immersive experiences.

“We’ve designed this workshop to traverse the spectrum of experience design—from curated exhibits that showcase artifacts, information, and stories in innovative ways to consumer-driven retail experiences that activate buyer behavior and combine the use of apps with the experience of the physical environment in new ways,” says Clive Roux, SEGD CEO. 

“Exhibition design today is a convergent discipline that overlaps with retail design, branding, information design, and technology,” says Justin Molloy, SEGD Director of Education and the workshop’s curator. “User experiences are no longer siloed from brand expression or apps or information design. The E&E workshop is an opportunity for a diverse community of creative professionals to learn from one another and explore how they can borrow techniques from other facets of the design world.”

The two-day event begins on August 21 with tours of new projects including the NPR headquarters and recording studios and the Blessed John Paul II Shrine. The workshop itself will be held at the Washington, D.C., offices of Gensler. In addition to tours and expert presentations, breakout trend sessions will focus on key areas of practice such as user experience, interaction and app design, digital technology, retail design, and more.

The workshop is designed for museum directors, designers, architects, curators, technologists, and planners involved in this convergent and rapidly evolving design practice. For information about the event or to register, visit exhibitions.

About SEGD

Founded in 1973, SEGD (the Society for Experiential Graphic Design) is the global community of professionals who create experiences that connect people to place. Through educational programs, research, and publications, SEGD’s mission is to provide learning opportunities and resources for professionals involved in EGD, promote the importance of the discipline in establishing place, and continue to refine standards of practice for the field.

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Soon to Open DC Memorial Highly Ranked

The American Veterans Disabled for Life Memorial has been ranked as one of DC's most notable war memorials by Curbed DC. Currently under construction,
it is the only incomplete memorial to make Curbed DC's list and its highly anticipated opening will take place in October 2014.

Cloud Gehshan Associates (Philadephia), in collaboration with sculptor Larry Kirkland, designed the site's interpretive content including 48 glass panels that feature powerful quotations and images of disabled veterans and their personal journeys of courage and sacrifice.

This memorial joins a family of significant memorial sites including the Vietnam Veterans Memorial, Korean War Veterans Memorial and World War II Memorial;
it will be the only memorial dedicated to American veterans living with permanent disabilities.

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L+YD Develops Wayfinding Program in Libya

The beauty of Libya’s Mediterranean coast rivals that of Italy and Spain, presenting a business opportunity for hospitality and tourism. As part of promising growth in the aftermath of recent political turmoil, Lorenc+Yoo has been hired to develop a comprehensive wayfinding signage program for The Waterfront resort. The 100-acre Waterfront will be a dynamic, mixed-use community with a 300-room Hilton hotel, villas, apartments, and retail center.

As always with a project of this scale, the challenge for Lorenc+Yoo was to design a unified system for navigation via foot and by car.

Seoul-based Junglim Architects retained Lorenc+Yoo to develop a wayfinding strategy for the entire resort, a unified color palette for the entire campus, and a dramatic and clear gateway entry to signal its unique and luxury qualities—all within the design vernacular of Arabic-style architecture. Wayfinding in the Middle East is a relatively new concept, with few streets having names. This presented an opportunity to import brand new wayfinding logic into what is expected to become an international oasis.

The Waterfront is being developed by Doha-based Qatari Diar and is expected to be completed in 2015.

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Corbin Design Creates Wayfinding for Forest Park

Corbin Design (Traverse City, Mich.) designed the new wayfinding signage recently unveiled at Forest Park in St. Louis. The wayfinding program is designed to help 13 million annual visitors navigate the urban park. The system encompasses 239 signs, including directionals, park maps, kiosks, and banners. ASI Signage Innovations was the project fabricator.

Other Corbin Design projects have recently been installed in Detroit and Buffalo, N.Y. Corbin Design developed the wayfinding program for the new Detroit Medical Center Heart Hospital, a six-story, 215,000-sq.-ft. facility connected to DMC Harper University Hospital. The hospital opened July 29.

Corbin Design also developed the newly installed exterior wayfinding program for SUNY Buffalo State. Part of a comprehensive campus-wide wayfinding system, the exterior program encompasses more than 200 signs, including gateways, vehicular and pedestrian signs, information kiosks, and building and street identification.


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Studio SC Designs New Campus Wayfinding

Studio SC (Seattle) is designing the exterior campus wayfinding program for the University of Washington, Tacoma. A recent mockup review on site was well received by students, staff, and faculty. The new signage will unify the campus buildings while subtly and effectively guiding students and visitors to and around campus. The directories will also highlight nearby retail options and cultural attractions.

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Convergence NEXPO

The 2014 SEGD Conference offers NEXPO 2014, an exciting exhibiting opportunity to showcase your company’s capabilities and products to a targeted audience of international design

For information about being a NEXPO Exhibitor, contact Sara Naegelin, [email protected], phone 202.489.8977, or Jennette Foreman, [email protected], phone 202.638.5555.

2014 NEXPO Exhibitors

3A Composites
3M Commerical Graphics
ABC Sign Products
Alchemy Dimensional Graphics
ALPOLIC-Mitsubishi Plastics Composites America
Andrusko Group
APCO Sign Systems
Arlon Graphics
Atlas Sign Industries
Bitro Group
DSA Phototech
Excellart Sign Products
Federal Heath Sign Company
Gemini Incorporated
Georgia Printco
Icon Identity Solutions
Image Manufacturing Group
Innerface Architectural Signage
iZone Imaging
L+H Signs
Lucite International
Marcel Mächler Inc
Matthews International
Matthews Paint
Olee Creative
ORAFOL Americas
Renze Display
SH Immersive Environments (previously known as Systeme Huntingdon)
Signcomp, LLC
Visix, Inc.
Visual Magnetics
Winsor Fireform


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