Scent-sational
(11.10.2011) How do you make scent visible? What does smell sound like? Sephora and fragrance maker Firmenich asked The Department of the 4th Dimension to transform the emotional alchemy of scent into a physical experience. The Sensorium is a pop-up "scent museum" near Sephora's new New York flagship.
After passing through a scent-deprivation chamber, visitors experience two multisensory exhibits. For Life at First Scent, The D4D collaborated with famous perfumiers to create short films that bring their earliest scent memories to life. Large-scale video projection in a forced-perspective hallway combine with six original fragrances to immerse visitors in the memories of 6:01AM, Bacon & Biscuits, Spring is Back, Summer Vacation, and other scent stories.
Lucid Dreams explores the very personal nature of fragrance. When visitors sniff from sculpted-flower orbs that contain sensors, sounds and images on custom rear-projection screens are activated based on the velocity and sound of their sniff. Getting the experience right required extensive R&D but, like the fragrances it celebrates, will create lasting memories.
(Photos: The D4D)