SEGD

Society for Environmental Graphic Design A multidisciplinary community creating experiences that connect people to place.




Featured Articles


Lance Wyman Designs 40th Anniversary Poster

Legendary graphic designer Lance Wyman, FSEGD, has created a limited-edition commemorative poster celebrating SEGD's 40th anniversary. Thirty-nine signed and numbered posters are available for purchase and the 1/40 poster will be auctioned off during the 2013 SEGD Conference in San Francisco.
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Lance Wyman Designs 40th Anniversary Poster

Legendary graphic designer Lance Wyman, FSEGD, has created a limited-edition commemorative poster celebrating SEGD's 40th anniversary. Thirty-nine signed and numbered posters are available for purchase and the 1/40 poster will be auctioned off during the 2013 SEGD Conference in San Francisco.
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SEGD's New Mission Statement: Connecting People to Place

(March 18, 2013) Whether we are planning, designing, or building wayfinding and signage systems, exhibition graphics, branded environments, or digital applications, SEGD practitioners have a common goal: creating experiences that connect people to place.


Call for Papers: 2013 SEGD Academic Summit

(February 15, 2013) SEGD is soliciting submissions for the 5th Annual SEGD Academic Summit to be held Thursday, June 6, during the 2013 SEGD Conference in San Francisco. The deadline for submissions is March 22, 2013.


Proposed Changes to ANSI A117.1 Will Impact You as a Designer

(February 1, 2013) SEGD representatives testified at the International Code Council A117.1 Committee meeting in Washington, D.C., in January. The committee is working on the 2015 edition of the ANSI A117.1 model code on accessibility; proposed changes approved may eventually appear in state and local building codes or in a future update to the 2010 Standards for Accessible Design (SAD).


Clive Roux Named SEGD's New CEO

Clive Roux, CEO, SEGDClive Roux, an industrial designer and former CEO of the Industrial Designers Society of America, is SEGD’s new CEO effective December 3.

 

Roux brings significant experience in building and running global multi-disciplinary creative and business groups. Prior to serving as IDSA CEO from 2009 to 2012, he spent 15 years leading creative units for Philips Design, the product design arm of Royal Philips Electronics, The Netherlands.


eg magazine Wins FOLIO Gold Award

eg magazine won FOLIO's Gold Award in the "Best Redesign" category November 14 at an awards ceremony in New York.

 

 

 


SEGD Releases 2012 ADA White Paper Update

SEGD has released its "SEGD 2012 ADA White Paper Update: Signage Requirements in the 2010 Standards for Accessible Design."


Rockwell Group LAB: A Digital/Physical Mash-up

Can digital and physical environmental graphics co-exist beautifully?

 

Joshua Walton and James Tichenor, Co-Chiefs of Rockwell Group LAB, spend their days blurring the lines between the physical and virtual worlds, using digital technologies to embed interactive experiences in the physical environments Rockwell creates.

 

"We don't think of digital and physical environmental graphics as ‘either/or,'" says Walton. "We see them as 'both/and.'"

 

Walton and Tichenor will present a mash-up of digital and physical place-making when they join the conversation at Xlab 2012: Tech in Context November 8 in Austin.


Sussman Honored by Art Directors Club

Deborah Sussman, FSEGD, Founder and Principal of Sussman/Prejza and designer of some of the world's most iconic environmental graphics, will be inducted into the Art Directors Club Hall of Fame on Friday, October 5.


Lee Skolnick and The Art of Collaboration

Lee Skolnick, FAIA, synthesizes art, science, and architecture to create some of the most memorable and compelling visitor experiences on the planet. Through his New York-based firm, Lee H. Skolnick Architecture + Design Partnership, Skolnick passionately pursues his philosophy of "design as interpretation," freely and intuitively crossing the borders of architecture and interior design, graphic design and media installations, and exhibition and experience design. 

 

His recent work includes award-winning projects for the Sony Wonder Technology Lab, the Queens Library Discovery Center, the Paley Center for Media, and the New York Hall of Science.

 

Skolnick is one of the key collaborators at The Art of Collaboration: SEGD Exhibition & Experience Design Symposium October 4-5 in Raleigh, N.C.

 

For program information and to register, click here.

 

Thank you to our sponsors: 1220 Exhibits (Lead Sponsor), Color-Ad Signs and Exhibits (Sponsor), and Electrosonic (Patron).  

 


Second Story and The Art of Collaboration

Award-winning interactive studio Second Story has virtually written the history of interactive media. With projects ranging from the Vault of the Secret Formula experience at the World of Coca-Cola to the interactive entrance gallery to the Adler Planetarium and pioneering web-based projects, the studio brings a uniquely collaborative approach to creating interactive stories.

 

Second Story Co-Founder Julie Beeler is one of the key collaborators at The Art of Collaboration, SEGD's Exhibition & Experience Design Symposium October 4-5 in Raleigh, N.C.!

 

Join her and a multi-disciplinary roster of collaborators as they explore how the force of collaboration is impacting design experiences today.

 

For more information or to register, click here.

(Our special $99/night rate at the DoubleTree by Hilton Hotel Raleigh expires Sept. 13, so book your room now!)

 

To enjoy our exclusive interview with Beeler, read on!

 


Seattle Chapter Points the Way

SEGD's Pacific NW Chapter is contributing to the upcoming Seattle Design Festival with an environmental graphics system that showcases the important role that EGD plays in the cityscape.

 

 


SEGD Symposium: A Few Words with Malcolm Garrett

In 2007, Garrett designed the website for Future of Sound, a non-profit that sponsors events for new and convergent sound-art forms. The program, hosted by Martyn Ware of Illustrious Company and founder of The Human League and Heaven 17, introduced a wide variety of artists and designers working with sound.

Malcolm Garrett’s early work for musicians such as Buzzcocks, Duran Duran, Simple Minds, and Boy George made him one of the world’s best-known designers. His pioneering work in interactive media design—from early collaboration with Peter Gabriel to recent co-direction of the interactive gallery guide for New York’s MoMA—earned him the title Royal Designer for Industry in 2000.

 

Garrett, partner and creative director in the London-based communications design group 53K, will lead the “British Design” session—with fellow RDIs Kenneth Grange, Dinah Casson, Alex McDowell, and Mike Dempsey—at the 2012 SEGD Symposium: Design, Innovation, Collaboration April 27 at the V&A.

 

He spent a few minutes with SEGD recently to talk about music, technology, and how his perspective on innovation has changed over the years.


Identify: 50 Years of Chermayeff & Geismar

Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar focuses on the transcendent work of Ivan Chermayeff and Tom Geismar.

 

 

 

 

 

 


3M at Work

 

Building on 3M's collaborative work ethos, its technology innovations, and its leading scientists, THERE (Sydney) created an extensive environmental graphics program at the company's 8,000-sq.-meter Australian headquarters.

 


We Heart New York

Just in time for Valentine's Day, an interactive LED sculpture by Danish architecture firm BIG is making hearts beat faster on Times Square.

 

(Our hearts are beating faster because we'll be in New York June 7-9 for the 2012 SEGD Conference!)

 


SEGD Welcomes New Members to Diverse Board of Directors

Amy LukasThe SEGD Board of Directors welcomes seven new members whose terms begin in January 2012. Amy Lukas, principal of Infinite Scale (Salt Lake City) and a board member since 2007, is the new board president, succeeding Wayne McCutcheon, principal of Entro Communications (Toronto).


Taylor Named Academic Director

Research consultant Ellen Taylor has been named SEGD's Director of Academic Development & Research, a new position focused on strengthening SEGD partnerships with higher education and fostering EGD-related research.

 


Remembering 9/11

The new issue of segdDESIGN features a look into the minds and visions of Michael Arad and Frederic Schwartz, architects of the National September 11 Memorial at the World Trade Center and the New Jersey 9/11 Memorial just across the Hudson River.

 

For the digital edition, click here.

 


EGD 101

(11.21.2011) Have a client or collaborator who needs an intro course in EGD? Need a good presentation to show a local design or civic group what SEGD is about? Or a relatively quick way to tell your mother what it is exactly that you do all day? Check out our new Intro to SEGD presentation here.


Salt Lake City Design Week

(11.14.2011) Salt Lake Design Week kicked off today, with environmental graphics and SEGD a big part of the week's events. Daily workshops at The Leonardo, Salt Lake City's new Sci+Tech+Art museum, will combine with fun events like tonight's Pixels of Fury design competition. Wednesday night, Nov. 16, SEGD Fellow Richard Poulin will be guest speaker at the first SEGD event ever in SLC.

 


Scent-sational

(11.10.2011)  How do you make scent visible? What does smell sound like? Sephora and fragrance maker Firmenich asked The Department of the 4th Dimension to transform the emotional alchemy of scent into a physical experience. The Sensorium is a pop-up "scent museum" near Sephora's new New York flagship.


Airport Wayfinding Guidebook Published

 

 

ACRP Report 52, Wayfinding and Signage Guidelines for Airport Terminals and Landside, researched and written by SEGD member firm Gresham, Smith and Partners (Nashville), has been published.


Legacy of Learning

 

New York Law School has been training lawyers since 1891. Its new 235,000-sq.-ft. academic building in lower Manhattan-part of a $190 million campus renovation--features a series of exhibitions that puts its legacy front and center. Environmental graphics by Poulin + Morris infuse the building with the school's history and honor distinguished alumni and faculty.

 


EuroTour Rolls in October

(9.20.2011) -- SEGD will introduce itself in Amsterdam, Berlin, Lisbon, and London during the 2011 SEGD European Tour October 12-19. Following our successful Minding the Gap symposium in London last year, the tour is designed to expand SEGD's international community, increase awareness of SEGD, create alliances with European design organizations, and promote cross-disciplinary and cross-cultural exchange.


Which Way to Discovery?

Queens Library's new Children's Discovery Center is as much museum as it is library, with interactive science, math, and technology exhibits leading the way to fun learning. When kids walk on the gigantic motion-activated floor map designed by Lee H. Skolnick Architecture + Design Partnership, sound effects pinpoint borough hotspots: a jet takeoff at JFK International Airport, the crack of a baseball bat and roaring crowd at Citifield, and trains on the Long Island Railroad.


Empty Sky

 

Much has been said of the gushing inverted fountains on the exact footprints of the World Trade Center towers in lower Manhattan. Meanwhile, across the Hudson River, the twin stainless steel walls of the New Jersey 9/11 Memorial quietly honor the 744 New Jersey victims who lost their lives.


Start Packing, Big Boy

Some rare American signage icons will have a new home soon thanks to an anonymous $900,000 donation to the American Sign Museum in Cincinnati. The museum will move to its long-anticipated permanent home in early 2012.


Forgotten Cities

 

In remote and mountainous northern Syria, more than 700 tiny towns and villages are home to the world's most impressive examples of Byzantine architecture. A new 87-mile circuit of hiking trails connects the Forgotten Cities and makes them more accessible to tourists and locals. 


 


White Stripes

The striped façade of 221 London, a recently refurbished office building in Canberra, Australia, is a distinct new feature in the city’s Central Business District. For developer Molonglo, Frost Design referenced the building design in a bold EGD program that employs a custom font and a supersized building address that seems to weave in and out of the stripes like a ribbon. 

 

 


Minimalism at MAXXI

 

 

At Rome’s new National Museum of XXI Century Arts, Zaha Hadid asks visitors to ponder the relationships between art and architecture, museum and contents. ma:design interpreted Hadid’s vision in ground-breaking environmental graphics that encourage visitors to explore MAXXI’s wandering ramps and sinuous curves.


Beauty and Brains

 

 

Set on one of the prettiest pieces of real estate in Manhattan, The Rockefeller University is among the most respected research institutions in the world. Reflecting that research focus, Calori & Vanden-Eynden / Design Consultants created a signage and wayfinding program with arched forms informed by the soft curve of chromosome pairs.


Performance Architecture, segdDESIGN Issue 32

By Louis M. Brill

 

 

Using landmark spaces as digital canvas, projection mapping is trompe l'oeil on a gigantic, pulsating scale. Where will it take us next?


Time Travels

By Pat Matson Knapp

 

 

Our Timelines article in segdDESIGN No. 24 set us off on some fascinating explorations of the fourth dimension and how it can be represented graphically and spatially in museum and corporate exhibition environments.

The best 3D timelines, we concluded, are brief, visually compelling, deploy physical space and media dramatically, and whet viewers' appetites for the content to come. The trick, we're told, is to resist the cliched "line on the wall."