SEGD

Award-winning interactive studio Second Story has virtually written the history of interactive media. With projects ranging from the Vault of the Secret Formula experience at the World of Coca-Cola to the interactive entrance gallery to the Adler Planetarium and pioneering web-based projects, the studio brings a uniquely collaborative approach to creating interactive stories.

Second Story Co-Founder Julie Beeler is one of the key collaborators at The Art of Collaboration, SEGD's Exhibition & Experience Design Symposium October 4-5 in Raleigh, N.C.!

Join her and a multi-disciplinary roster of collaborators as they explore how the force of collaboration is impacting design experiences today.

For more information or to register, click here.

(Our special $99/night rate at the DoubleTree by Hilton Hotel Raleigh expires Sept. 13, so book your room now!)

To enjoy our exclusive interview with Beeler, read on!

(10.14.2011) Spagnola & Associates (New York) faced a blank canvas when designing their new office space. To inspire creativity, they went back to basics: the humble pencil. They created a 20-ft.-wide dimensional wall using 2,804 pencils hammered into pre-drilled holes in the wall panels. The completed wall reads "good design lasts." Sounds simple, but like good design, the process was more complex than that.

By Louis M. Brill

Using landmark spaces as digital canvas, projection mapping is trompe l'oeil on a gigantic, pulsating scale. Where will it take us next?