Wayfinding Beyond the Book: An International View Four-Part Teleconference Course:
Cultural and Multicultural Issues in Wayfinding

Original Broadcast: January 26, 2006
Time Duration: 1.2 Hours

This course is eligible for 4 AIA CE Credits; contact craig@segd.org for more info.


The United States has 35 million foreign-born residents and other countries around the world are seeing a similar influx of new people and design trends. This multicultural world not only has language barriers, but also educational, cultural, and technological separations that impact design.

Speaker:
Frank Hickey – Signia Design, Inc.
Craig Berger, SEGD
Jim Bolek, JRC Design


Track Time Title
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39

2:05
1:43
0:58
4:31
1:08
1:00
0:36
0:16
1:50
2:53
0:20
2:34
1:14
2:57
2:52
1:47
0:53
3:01
0:35
2:38
3:53
0:27
2:09
0:56
0:32
2:39
2:18
0:39
4:57
2:24
2:22
1:04
1:03
2:45
3:13
0:30
2:36
0:54
0:52

Introduction
Sponsor: Akzo Nobel
Slide 1: Cultural and Multicultural Issues in Wayfinding
Comment on Cultural Testing
Comment on Multicultural System
Intro of Speakers
Slide 3: Cultural Issues in Wayfinding cont.
Slide 4: Wayfinding Issues List
Slide 5: What Does Culture Mean?
Slide 6: Planning
Slide 7: Planning-Western
Slide 8: Cultural Understanding
Slide 9: Asian Structural Hierarchy
Slide 10: Placement and Position of Elements
Slide 11: Expectation of Configuration
Slide 12: Cultural Comfort in Sign Placement
Slide 14: Color, Shape, and Symbol in wayfinding
Slide 15: Code and Graphics
Slide 16: Redundancy and Placement
Slide 17: Shape, Number and Color Layered
Slide 18: Universal & Cultural Specific Symbolism
Slide 19: Language and Layout
Slide 20: Chinese Lettering
Slide 21: Grid Spacing
Slide 22: Maps and Graphics
Slide 23: Mapping
Slide 25: Technology and Target Audience
Slide 26: Learn and Apply
Slide 27: Color Coding and Subject Matter
Question on Technical Issues
Comment on Map Orientation
Comment on Map Code
Comment on Map Understanding
Question on Universality
Question on Cultural Typographical Differences
Question on Graduate Studies
Comment on Graduate Studies
Comment on International Studies
Conclusion

2006 SEGD Teleconferences are made possible by the sponsorship of SignComp, the world leader in providing aluminum extrusions to the sign industry. Visit them at www.signcomp.com.

 

2006 SEGD Teleconferences are also sponsored by VectorWorks. A sample set of VectorWorks EGD tools comes on each educational CD.

This Four Part Teleconference is sponsored by Akzo Nobel Coatings Inc., the leading international supplier of paints and coatings.