Healthcare Wayfinding Business Models

Workshop

Themes: Wayfinding, Legibility and Human Factors

October 14-15, 2010

Huntley Hotel

1111 Second Street

Santa Monica, CA 90403

 

Sponsored by iZone, SignComp, Innerface, Neiman & Company, and APCO Graphics.

 

Healthcare wayfinding has become a complex design environment where human support, graphics, publications, the web, and interactive media all work together. This workshop will focus on design processes, research, and metrics used to make stakeholder and business cases for design decisions. Workshop topics will include:

• Experience analysis as a tool for holistic wayfinding approaches
• Choosing and justifying interactive and media solutions for wayfinding
• The metrics of design quality
• Measuring the effectiveness of branding solutions in the design process
• Measuring facility staff implementation and maintenance approaches
• Value engineering throughout the wayfinding process

 

 

Agenda

8:30am

Continental breakfast

Registration

 

9:30am

Introduction

• Workshop goals
• Participant goals

 

9:45am

Research, Analysis, and ROI

Speaker: Ellen Taylor; Center for Healthcare Design, DoIt!

 

10:40am

Break

 

10:50am

Successful Healthcare Wayfinding and Identity Strategies

• Branded environments
• Dynamic systems
• Campus approaches

 

11:50am

Research Survey in Healthcare Wayfinding Programs

• Hablamos Juntos symbols survey
• Return on investment analysis
• Symbols analysis
• Experience analysis
• Wayfinding metrics

Speakers: Yolanda Partida, Hablamos Juntos; Craig Berger, SEGD

 

12:40pm

Healthcare ROI Metrics Survey

• Branded environments
• New technologies
• Maintenance and management

 

1:00pm

Lunch

 

2:10pm

Developing a Healthcare Strategic Approach around the new ADA and California Title 24

• Strategic approaches
• Integrating compliance

Speaker: Jack Biesek, Biesek Design; Hanley Bloom, Neiman & Company; Glenn Dea, BOA Architecture

 

3:40pm

Break

 

4:00pm

Design Guidelines for Ongoing Wayfinding Programs

• Value engineering for ongoing healthcare management
• Strategies for fabricator client development
• Ongoing project management with the client

Speaker: Matt Brown, Innerface

 

4:40pm

Capitalizing on Two Trends in Healthcare Design

• Dynamic wayfinding and information systems
• BIM and networked database systems

 

 

5:10pm

Taking Advantage of the Changing Economics of Design

 

5:30pm

Reception

 

Friday October 16

9:30AM - 11:30AM

Tour of the Mattel Children's Hospital at UCLA