Branded Environments: Dynamic Branding

Theme: Exhibition and Experience Design

August 5, 2010

1:00pm EST

Dynamic branding has been a dominant force in environmental media over the last few years, with new technologies and approaches for dynamic identity being integrated into design programs. This course will discuss some of the broader issues including:

• New systems for the integration of wayfinding and identity information
• New RFID technologies and other approaches for tracking wayfinding metrics
• Approaches for integrating dynamic environmental branding into the building process.
• Dynamic identity and legibility

Speakers: Chaki Ng, MIT Media Lab, Gordon Blitch, CRI, Jason Barak, D3/Gilmour Group