Explore Experiential Graphic Design

Tate Modern Museum Digital Experience

Modern Connections

Tate Modern teams with Bloomberg on a pioneering digital arts project that creates a new kind of customer experience in the museum. See projects like this at Xlab 2014 November 6 in New York!

Traci Sym & Daniel Meyer, Second Story

Daniel Meyers is a creative director and architect. Traci Sym is an experience design director and performer. They’re a dynamic duo at Second Story, the Portland, Ore.-based interactive studio (part of SapientNitro) that merges digital technology with spatial architecture and narrative storytelling. Join them at Xlab 2014 Nov. 6 in New York!

Tell us a little about Second Story. What sets it apart from other studios? What is the “Second Story”?

14 eg feature articles header

Contributing Members Blog

Thu, 10/02/2014 - 12:59am
Posted Thu, 10/02/2014 - 12:59am in Justin

By Justin Molloy

Emmaus House, Atlanta
Wed, 09/03/2014 - 11:26am
Posted Wed, 09/03/2014 - 11:26am in Pat

By Lynne Bernhardt

We were astounded by the creativity and enthusiastic participation of all our members who took part in Design Improv(e) during the 2014 SEGD Conference in Atlanta.

SEGD CEO Update August 2014
Wed, 09/03/2014 - 11:17am
Posted Wed, 09/03/2014 - 11:17am in Clive

By Clive Roux, CEO

You all know the feeling: While you are in the thick of things, it does not seem as if much is moving. That is until you have a moment to stop and look back on where you have come from. That is the kind of summer SEGD is having.

Member News

Rafiq Khan of AVS was honored by the attending Korean digital signage and IT products manufacturers.

Using the festival logo, Hunt Design helped temporarily transform and unify a wide range of Pasadena sites for the festival, where technologies converge with artistic innovation.

Work for the Cardwell Foreshore includes wayfinding signage and environmental graphics, part of redevelopment after Cyclone Yasi's devastation.

This new book features more than 50 of the world's leading graphic designers and illustrators who open up their private sketchbooks to offer a rare glimpse of their creative processes.

The Buzz

SEGD's List of relevant links from the web.

The Smart Cities Group and the Media Lab both have multiple resources that can help you if you are working on a smart city project.

Digital signage can do that? Interesting little factoid for you to use about the use of digital signage in a very simple form of experience design.

Designer Nikki Syliantengcreated her humorous website To Park Or Not To Park,inspired by the absurdity of parking signs in cities like Los Angeles. She probably didn’t foresee fixing the broken system of parking signs like those in LA herself, but that might just be what she has achieved!

Business Week reports on the development of feedback systems in retail that mirror the development of web analytics 10 years ago that will lead to the design of new interfaces and engagements between people and organizations in the environment that are compelling and measurable.