July Beyond Screens Webinar highlight
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Learn How to Integrate Digital Technology!

Gain insights on digital media processes and techniques

Airport and Transportation Workshop highlight
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Flying Into Dallas/Fort Worth International Airport

Don't miss this two-day event jointly organized by SEGD and ASMN!

Exhibitions homepage highlight
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The Can't-Miss Exhibition Design Event of 2014!

Join designers, architects, technologists, and planners in DC!

webinar main highlight
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Get Educated on the Hottest Design Disciplines!

Get access to webinars and courses that will enhance your designer's toolbox!

Explore Experiential Graphic Design

Graphic Departure

At Vienna International Airport, Ruedi Baur’s transparent wayfinding system marries minimalist design and poetic touches. 

In some ways, airports are quintessential non-places. With their long corridors, labyrinthine layouts, and cacophonous soundtrack of arrivals/departures and passengers speaking multiple languages, it’s easy to forget exactly where you are. Sometimes the architecture is a clue. Other times, local artwork gives a sense of place.

Jackson Hole Airport Branding and Wayfinding Design

Branding Jackson Hole Airport

Gensler integrated architecture, branding, and graphics in the airport’s new terminal. Associate Amy Siegel will share the story during the SEGD/ASMN Airport & Transportation Workshop Sept. 25-26 at DFW.

Jackson Hole is the gateway to Yellowstone and Grand Teton national parks and a global destination for year-round tourism. Jackson Hole Airport has the distinction of being the only U.S. airport located inside a national park. A 2010 renovation nearly doubled its size.

14 eg feature articles header

Contributing Members Blog

Jim Bolek Fence Project
Tue, 07/29/2014 - 10:40am
Posted Tue, 07/29/2014 - 10:40am in Pat

I Have Not Lost My Marbles

By Jim Bolek

When my wife Sheila and I restored our house 27 years ago, we built a block wall around the backyard to keep in our dogs and kids, and keep out other dogs and kids. But we wanted to be good neighbors, so the wall was only four feet tall. (We had small kids and non-jumping dogs.) We could talk across the fence, keep tabs on yards when neighbors weren’t home, see their dirty laundry, and so on. Nude sunbathing was out, but that was rarely an issue.

Wed, 07/02/2014 - 8:14am
Posted Wed, 07/02/2014 - 8:14am in Pat

By Sharon Jiskra Brooks

I was invited to speak recently at an SEGD Chicago chapter event.

The event took place early in the morning, on an upper floor of one of the many great towers right in the heart of downtown Chicago.

Though some might compare the eclectic backgrounds of this group to that of Chicago’s original “Breakfast Club,” this group comes together on their own terms to pass the time, schooling themselves on various trending topics impacting their careers.

Wed, 06/18/2014 - 8:29am
Posted Wed, 06/18/2014 - 8:29am in Pat

By Teresa Cox, APCO Graphics

The challenges women have always faced in the workplace—imbalances in leadership, unequal pay, juggling work and personal life, and living down feminine stereotypes—are still alive and well for women in EGD, despite the more liberal nature of the design world.

These realities create both frustrations and opportunities, said participants on SEGD’s Women in Design panel at the 2014 SEGD Conference in Atlanta June 5-7.

SEGD Wayfinding Photo Challenge
Tue, 06/10/2014 - 3:22pm
Posted Tue, 06/10/2014 - 3:22pm in Pat

Perkins + Will’s Atlanta Branded Environments team hosted the SEGD Wayfinding Photo Challenge for attendees of the 2014 SEGD Conference. It was a great way to add even more fun to the conference and explore the power of social media as a tool for placemaking and economic development.

More and more, we are seeing how regular citizens with camera-enabled smartphones can help shape the future of a city’s brand. Our goal was to provide further evidence of this changing power structure in the field of design.  

Mon, 05/19/2014 - 5:10pm
Posted Mon, 05/19/2014 - 5:10pm in Pat

Local designers give tips on things to do and places to go when you come to Atlanta for the 2014 SEGD Conference June 5-7, 2014!

SEGD May Update
Thu, 05/15/2014 - 4:13pm
Posted Thu, 05/15/2014 - 4:13pm in Clive

2014 is developing well for SEGD as we continue to improve our programming quality, participation, and growing membership.

With our annual conference coming up in three weeks, you can feel the excitement building. Conference materials are rolling into the SEGD office. Steve Carlin, our 2014 Conference Chair, has put together an amazing program. Registrations are rolling in and approaching the San Francisco levels already. Designers are starting the stampede to Atlanta and looking at the activities planned, it’s no wonder!

Tue, 05/13/2014 - 11:15am
Posted Tue, 05/13/2014 - 11:15am in Pat

Local designers give tips on things to do and places to go when you come to Atlanta for the 2014 SEGD Conference June 5-7, 2014!

Georgia has earned its reputation as the top state for barbecue...we're just saying. Asking me to name my favorite BBQ restaurant is like asking me to name my favorite child...but I'll give it a go:

Thu, 05/08/2014 - 12:35pm
Posted Thu, 05/08/2014 - 12:35pm in Kenji

Hello, I am a graphic designer working for SmartDesign Group in Vancouver, BC.
Smart Design Group is a multi-disciplinary commercial design company, with extensive global experience in the Retail, Travel, Duty Free and Hospitality sectors.
Every day, millions of people around the world eat, drink, shop and work in spaces created by SmartDesign Group.

A Call to Action: An Experiential Future
Fri, 04/18/2014 - 1:54pm
Posted Fri, 04/18/2014 - 1:54pm in Justin

Design education is currently facing one of the most significant shifts since computers were integrated into design nearly three decades ago. You could call it a turning point, a shift, or a call to action. The reality is that the design foundations taught today are simply not enough to prepare emerging designers for practice in a rapidly changing, digitally embedded, experiential-driven world.

Wed, 04/16/2014 - 10:29am
Posted Wed, 04/16/2014 - 10:29am in Mariam

Local designers give tips on things to do and places to go when you come to Atlanta for the 2014 SEGD Conference June 5-7, 2014!

Zagat's Christopher Hassiotis has put together a list of restaurants you can't miss during your visit to Atlanta, including King + Duke, where you can order the "King," a one-kilo, bone-in rib-eye steak for two.


Member News

Cloud Gehshan Associates collaborated on The American Veterans Disabled for Life Memorial site's interpretive content, which features powerful quotations and images of disabled veterans and their personal journeys of courage and sacrifice.

Designing a unified system for navigation in an area with few street names challenges Lorenc+Yoo Design at The Waterfront Resort on the Mediterranean coast.

Corbin Design (Traverse City, Mich.) designed the new wayfinding signage recently unveiled at Forest Park in St. Louis. The wayfinding program is designed to help 13 million annual visitors navigate the urban park. The system encompasses 239 signs, including directionals, park maps, kiosks, and banners.

New signage will unify the University of Washington, Tacoma, campus buildings while subtly and effectively guiding students and visitors.

The system includes a typographic structure for the signage, using shifting point sizes to denote floors, departments, and services at the York location.

Alexander Isley helped the Girl Scouts team show schools, educators, and potential partners how the Girl Scouts have committed their resources and expertise to developing a suite of educational initiatives.

The new space at the East Hampton Library features iconic imagery of life on the eastern end of Long Island: seagulls, windmills, boats, lighthouses, and ocean scenes.

The Toronto firm developed a practical and consistent solution to gracefully integrate wayfinding with Aura’s sophisticated architecture.

OpenEye and BMC will collaborate in delivering advanced visual technologies to consumer brands both in the UK and mainland Europe.

GHD won a Platinum Award for their Google New York work, one of the top 100 international entries in the Graphic Design 2015 Annual.

A new exhibit celebrates noted television journalist Huell Howser, highlighting the interesting people and places that made his television show so popular with his millions of viewers

Past collaborations between the digital signage agency and Christie have included the Miami Dolphins’ BuzzWall.

The Buzz

Relevant links from the web.

Telepresence robots make it possible for people with disabilities to visit museums.

Read David Vanden-Eynden's latest article at Metropolis online.

Microsoft's continuing quest for a relevant inspiring identity. Here is the latest from the corporation in their Berlin center. Interesting elements, but are they there yet?

Makerbot has released an App to produce simple 3-D printed objects such as small signs. Perhaps not at the professional level yet, but definitely following the progression of word processing and graphics programs of the 80's as the desktop publishing revolution got underway.

Sourab Vossoughi of ZIBA in Portland talks about the importance of creating retail experiences in brick and mortar stores with the Harvard Business Review.

IDSA has a Webinar series on the Business of Design called Good Design = Good Business this summer that SEGD members can sign up for free with discount code GD1-FREE. It’s good for a free registration (use code at checkout) through Friday, 7/25.

Where have we come from where are we going?

If you are interested in when new technologies will become useful for you to use in solving problems for you customers you have to read this article.

Open Exhibits is a National Science Foundation (NSF) sponsored initiative that looks to transform the way in which museums and other informal learning institutions produce and share computer-based exhibits.

This article is about the design of the wheelchair, but the methodology and practice area of healthcare design are very relevant to EGD/XGD in hospitals and offer some great insights for anyone working in the medical area.

Video presentation from Clare Brown, Corcoran College of Art and Design talking about her work for the American History Museum

Michael Margolis of Google Ventures gives his 8 shortcut tips for doing Design Research more effectively.

Jim Harding, director of the environmental graphics studio at Gresham Smith and Partners, tells The Atlantic that when he does his job really well, nobody notices.

In his latest article for The Huffington Post, Ken Carbone tells us why designing beautiful books is such a glorious obsession.

A New York Times columnist says the site of the new National September 11 Memorial Museum "feels like a swath of the National Mall plunked in downtown Manhattan: formal, gigantic, impersonal, flat, built to awe, something for tourists." He wonders what is there for New Yorkers.